re: Apple’s Mean-spirited ad campaign

Stephan, as a Mac guy, I like those funny ads. Slate, which is owned by Microsoft, doesn’t. But here is what is interesting to me. MS is a behemoth, Apple a mouse, in market share. So why does MS care? Because the fast new Intel Macs have given it a serious scare. Apple already had a far superior operating system, and now it can run Windows too, so the combination is bound to be daunting. Of course, having just visited the most extraordinary piece of retail architecture I’ve ever seen (the new Apple store on Fifth Avenue in NY), maybe I’m even more agog about the company and its products than usual.


1:45 pm on September 19, 2006