Gillette: “Versions of … a man”

More from Gillette at

It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.

“Influencing culture.” “Encourages.” And… “versions of what it means to be a man.”

“Influencing culture,” of course, means to play a heavy hand in changing the course of what is acceptable, in men, according to the latest politicized pronouncements in the War on Men. And then, “versions”? Whose version(s) of a man? The emasculated, obedient version demanded by the latest Leftist wave of man-blamers and man-haters? Or the version decided upon by each unique individual? We know it’s not the latter.

Gillette also scolds that men need to make changes to catch up with a “new era of masculinity.” And libertarians consistently screech at me that this kind of propaganda is “the free market,” and to oppose this kind of Influencing and special interest propagandizing is un-libertarian. BS. Just look at who is in control of the propaganda bandwagon. Here’s the quote from Edward Bernays, from the book “Propaganda,” that applies to more than just corporate marketing and public relations:

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.


7:47 am on January 18, 2019