Recently by Mark Sisson: A Doctor Finds Primal Balance
Now, the real changes begin. You’ve purged the SAD foods from your life, and now your fridge, freezer, and pantry are empty, your pans and pots are gleaming and ready, and the menus at your favorite restaurants appear off limits. You know what not to eat, and the Primal Blueprint Shopping List shows you what you should be eating, but what’s next? How do you apply your newfound knowledge? How and where should you shop? Once you’re well-stocked, how do you begin to cook Primally? What equipment do you use and where do you get the proper recipes? And when you’re eating out, how do you make good choices? What do you tell the waiters? How do you navigate the nutritional minefield that is the modern restaurant menu? If it seems overwhelming, it’s really not.
Here: let me show you.
Since most of you will not be hunting and gathering your own food, you’ll be forced to do some shopping. Let’s explore where to shop and how to do it.
Where to Shop
First, go local. The closer you are to where your food is grown, raised, picked, caught, and/or slaughtered, the less time in transit it will take reaching you. Especially in the case of fruits and vegetables, with a few exceptions, nutritional content begins to wane as soon as it’s plucked from the plant or ground. Tomatoes shipped from Chile will taste worse and contain fewer nutrients than tomatoes grown ten miles from your city, every single time. Spinach leaves sitting in a big plastic tub in the deep dark confines of a Costco freezer for two weeks will be less nutritious than the mud-speckled spinach offered up by the gruff farmer from the next county over, no matter how crisp and green and triple-washed the Costco leaves appear. When it comes to food, time is nutrition.
In the case of animal products, staying local means you can look the guy or gal who raised the animal whose remains (or whose eggs or dairy) you’re going to be consuming in the eye and learn about the food you’re paying good money for. Were the pigs pastured? Were the cows grass-fed? Were the hazelnuts that the chickens ate grown locally? Plus, by giving money directly to the farmer, you’re taking the place of the Whole Foods or whatever other specialty grocer who’d subsequently jack up the price; you’re cutting out the middleman, or at least one of them, and saving some money in the process.
“Eating local” sounds hard, but with today’s bountiful, annual harvest of farmer’s markets, it’s getting easier and easier:
To find a farmer’s market (or wholesaler, CSA, farm, grocery/co-op, or meat processor) near you, the best directory appears to be Local Harvest. Simply type in your zip code and see what comes up. There’s also Eat Wild, a directory of farms willing to sell directly to the public. You could also use Yelp to search for “farmer’s markets” or “CSA”s in your area, or search for a Slow Food USA chapter near you (Slow Food International is also worth a look). And finally, I’ve happened across great “pastured eggs” and “raw goat milk” just by typing those terms into a Craigslist search. These were local-as-can-be farmers whose products weren’t available at farmer’s markets or anywhere else. They sold to and traded with their neighbors and turned to Craigslist after running a surplus. Since Craigslist doesn’t receive a fee or a cut of the profits, these are often even better deals than the farmer’s markets.
If there’s truly nothing local nearby, the grocery store will do. Whole Foods is the premier national chain of organic, whole foods (duh) grocery stores; check their list of stores to find one near you. Contrary to popular belief, Whole Foods does not have to be “Whole Paycheck,” so long as you stick to the perimeter of the stores – produce, meat, dairy, eggs, bulk bins – and avoid the inner aisles where most products are, admittedly, insanely overpriced. Trader Joe’s is another promising option whose presence is expanding across the United States. Traditional grocery stores, while unlikely to offer much in the way of pastured meat and local produce, are also fine choices with plenty of real Primal fare on hand; just stick to the perimeter as always.
Consider getting a membership to a big box store like Costco. More and more, I’m finding that Costco is catching on to the demands of a health conscious consumer base and offering organic produce, meat, and other Primal-friendly products. I’ve even heard tell of big tubs of extra virgin coconut oil showing up in select Costcos!
If brick and mortar stores just aren’t providing what you need, check out my list of Primal Resources for online retailers that ship anywhere and everywhere.
How to Shop
These are my tips for making your shopping trips bountiful and fruitful.
- Once you’re at the grocery store/farmer’s market/CSA selection page/online order form, draw from the Primal Blueprint Shopping List when deciding what to get.
- Get to know the meat/fish/egg guy. Whether it’s the lanky beanpole severing salmon heads and filleting halibut at the Whole Foods fish counter or the woman slinging grass-fed beef and pastured eggs at the far corner of the farmer’s market, if you develop a strong relationship with whomever represents a direct conduit to the untold delights of delicious animals, you will benefit. You’ll get deals, you’ll get specials, you’ll get your favorite cuts saved for you, you’ll get extras tossed in for free.
- Embrace frozen meat, fish, vegetables, and fruit. Freezing food shortly after harvest actually preserves the nutrient content quite effectively, so it’s often the case that the frozen spinach is more nutritious than the “fresh” spinach that was picked last week.
- Look for deals and stock up when they present themselves.
If it’s not a grain, legume, vegetable oil, or refined sugar-containing item, you’re essentially good to go. You’re really not limited on this way of eating, when you really think about the vast number of real food available to humans nowadays.