You Know Gold Is in Fashion When the Fanciest London Department Store Starts Selling Bullion

From this morning, Harrods will start selling gold bullion and coins over the counter.

In a sign that the credit crisis has left his gilded customer base largely untouched, Harrods owner Mohamed Fayed has teamed up with Produits Artistiques Métaux Précieux (PAMP), the Swiss refiner, to sell gold in the store.

Aimed at private investors, the gold will be sold at the Harrods Bank branch on the lower ground floor of the West London store.

Poor interest rates and falling property prices have left wealthy investors looking for alternative asset classes to put their money into. A weak dollar yesterday pushed the gold price to a record high of $1,072 an ounce.

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October 16, 2009

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