No More Horsepower For You!

Well, GM has decided it’s time to stop touting horsepower and displacement – it’s so internal combustion.

Instead, Cadillac will tout Newton meters – the metric version of foot-pounds – to tout torque.

Which is so very EV.

It is a change of verbiage intended to nudge people a bit farther down the electrification highway. Get them to use the new terminology. Hopefully memory begins to fade of the old way of doing things.

The point being to take people’s minds off the bait-and-switch. Like New Coke, for instance – though that didn’t work out so well.

“We’re not talking about displacements anymore,” Cadillac President Steve Carlisle said during a media briefing this week.

Understandable – given Cadillac doesn’t offer much of that anymore. Most of its cars are packing engines in the 2.0 liter range – about the same engine displacement of a mid ‘7s Pinto. Amazon.com Gift Card i... Buy New $25.00 (as of 05:40 EDT - Details)

Granted, the Cadillac 2.0 engine is turbo’d and makes three times the power of the Pinto’s about-the-same-displacement engine.

But there’s not much puissance – or romance in “2.0” – or even “3.6” – the displacement of the biggest engine Cadillac puts in any of its current mass-production cars.

When Cadillac was Cadillac – a long time ago – displacement was essentially Cadillac. The division touted GM’s biggest V8s, which were exclusive to Cadillac and not (as today) repackaged  “corporate” engines found in everything else GM sells.

Even the one V8 you can still get in a Cadillac is a Chevy V8 and no larger than the same engine sold in Chevys like the division’s repackaged Chevy SUV, the Escalade nee Tahoe.

Part of what made an Eldorado and Eldorado was the 472 or 511 cubic inch (American,not metricsexual) V8 under its mile-long slab of hood. A line from a song comes to mind: What’s a little lady like you, driving all that automobile?

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