Here’s Why There’s a Problem…

Car companies used to be places where car guys worked. Engineers, gearheads. People who at least liked cars and thought of them as more than commodities – like toothpaste, say.

Today, they are places where former insurance company and fast food guys work.

Cars are incidental – and car guys (especially guys) irrelevant or at least inconvenient.

Race and sexual identity politics are everything. Push it, hard.

Because what’s between your legs – and what you do with what’s between your legs – is critically relevant to the sort of car you might drive. Ditto your hue.

So goes the logic.

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