Why Mad Men's Women Eat Well and Don't Work Out

August 2, 2010

     

It was a Size 14 bombshell, lobbed into the anorexic world of fashion.

And Equalities Minister Lynne Featherstone certainly caused an explosion when she declared last week that the curvaceous female stars of hit TV show Mad Men make ideal role models for young girls.

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The Minister earned criticism for arguing that the buxom, hourglass figures of actresses such as Christina Hendricks were both healthy and empowering.

But now one of the cult show’s other women stars has endorsed the Minister’s views, saying that men find a fuller figure far sexier.

And January Jones, who plays long-suffering housewife Betty Draper in the Emmy award-winning TV drama, says its creator Matthew Weiner agrees – telling female members of the cast to avoid strenuous exercise in order to maintain their curves and avoid muscle definition.

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The 32-year-old actress says Weiner, anxious to echo the curvier silhouette of the show’s early Sixties era, is as demanding as any magazine editor or fashion designer – but with a difference.

‘He would prefer we didn’t work out and that we eat really well, so we look like healthy women,’ she says.

The actress, whose looks are often compared to Grace Kelly’s, says she is pleased the show has brought back the idea that ‘it’s OK to have curves and be a woman. I wish more women would realise that’s what men like’.

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August 2, 2010