Brandchannel’s recent post on Wal-Mart’s use of RFID tags for inventory control drew an interesting response from a privacy expert.
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Richard Raysman, privacy and IP attorney for law firm Holland & Knight in New York, tells us that the tags, while initially applied to inventory control, could become "a legitimate privacy concern" when they become commonly used.
His reasoning: "the tags can be matched to personal information. Once the RFID technology is generally available, new applications will be developed which could extend to personal information."
Raysman adds that RFID technology can ultimately be used to track customers’ purchases via shopper loyalty/rewards programs.
August 11, 2010