Against
Intellectual Monopoly dares step out front, on a topic
very dear to our hearts, to prove that "the great role of
patents in giving us modern software is unadulterated fantasy."
And they show this by reviewing the history of software innovation
and its present workings. Neither Google nor YouTube nor any other
driving force is using patents to retain competitive advantage,
and those who do collect patents mostly do it in order to avoid
patent trolls, e.g. those who would patent a technology already
in use in order to possess and restrict its use.
The lesson,
however, applies far more broadly. Wealth in the Western world
has been rising for a thousand years, and innovation along with
it, and patents have played virtually no role whatsoever. The
authors, in chapter 3, go more fully into the history of the patent
to show that they originated out of kingly privilege associated
with mercantilism and that the legislation of the 17th and 18th
centuries were forms of liberalization, despite first appearances.
It wasn't until the 19th century that the laws tightened again.
Comprehensive
"intellectual property laws" as they are today didn't
make an appearance until the end of the 19th century and the beginning
of the 20th century. Taking the long view here, we can see even
with a superficial look that economic growth throughout the world
has been in process for 1000 years, while patents are new and
mostly very narrow until quite recently.
Why did patents
enter the picture? The rise of modern IP is due to the lobbying
of incumbent firms threatened with competition. It is a complete
myth that patents give rise to innovation; the reverse has been
true: innovation gives rise to patents. The authors offer this
incredible challenge: "Can anyone mention even one single
case of a new industry emerging as a result of the protection
of existing patent laws? We cannot... Strange coincidence, is
it not?"
Examples.
Services in the US were not covered by patent until the 1990s.
In Italy, pharmaceutical products and processes were not covered
until 1978. In Switzerland, it was 1954. Agricultural seeds and
plants were not effectively patented until 1977 but the
greatest progress here occurred over the previous 100 years. Basic
sciences like math and physics cannot be patented. The tendency
in the biological and life sciences toward patents is a very grave
sign for the future of these sectors.
The authors
cite George Stigler in pointing out that patents did not assist
"automobiles, frozen foods, various electrical appliances
and equipment, petroleum refining, incandescent lamps, radio,
and uranium mining." Stigler further cites the mail order
business, which revolutionized retailing, as a case of patent-free
development.
Shall we
go on?
It helps
to have the specifics that the authors provide. "Ray Kroc's
fastfood franchise (better known as McDonalds), the 24-hour convenience
store, home delivery of pre-cooked food, the suburban shopping
mall, franchise-everything (from coffee to hairdressing), the
various steps that make up the delivery business of UPS, Federal
Express, and DHL, and, obviously, online commerce. That is: pretty
much each and every innovation which, during the last half century,
has had any lasting impact in the retail and distribution sector
was not spurred or protected by patents."
How did the
inventor of the cotton gin Eli Whitney become rich?
Not through the cotton gin! He and his business partner took out
a patent and spent their energies crushing competition. They were
trying to charge farmers two-fifths of their profits, paid in
the form of cotton. Farmers hated it, and started to pirate the
machine, and many competitive companies sprung up. Litigation
followed and lasted from 1794 to 1807. Nothing came of it but
an expense of time and energy, not to mention lawyer fees. The
growth of cotton ginning in the South ended up owing more to the
pirates than Whitney.
So where
did Whitney get his money? How did he die rich? In 1798, he invented
a process to manufacture muskets by machine. This time he was
smart: he sought no patent. He encouraged "piracy,"
that is, imitation. The industry took off, and he remained the
leader through innovation. What a blessed life to be rid of the
stupid waste of using legal means to crush the competition and
instead devote yourself to doing good for others and making money
at the same time!
Here is the
section in which the authors tell the story of agriculture. Before
1930, there was no patent protection the very period in which
the US became so productive in agriculture that the entire population
shifted in its main industrial focus. After 1930, law granted
only patents for a narrow range of plants. It wasn't until 1970
that the Plant Variety Protection Act extended protection to sexually
produced plants, and not until the 1980s when protection was extended
to biotechnology. So we have a test case, and the authors measure
innovation using total factor productivity. They find no increase
after patents, and even some disturbing data oscillations. In
corn in particular, the astounding increase in yields occurred
before patents and have nearly leveled off since patents.
Two splashing
examples of amazing innovation are now introduced in the book.
The area of Almeria, Spain was an unusable dessert from the beginning
of time until 1963, when an unpatented greenhouse was introduced
into the area. The greenhouse was copied and copied and spread
all over the region. The results can be seen from space with color
photos reproduced in the book. The entire region was transformed
from desolate to rich in the course of two decades. The same process
took place in Treviso, Italy, where the read-to-color sweater
was introduced by the Benetton family, and the process was imitated
and spread to change an entire region in the absence of patent.
Other examples:
financial services (no patents), fashion (no patents), and advertising
(not patents and copyrights are ineffective). These are the leading
examples of innovation in the modern age. This section is so compelling
that so far as I am concerned, the book could end here.
But
if patents really are that irrelevant, why don't the captains
of industry realize it? It turns out that they do. Two surveys
in modern times asked R&D heads what techniques are most effective
in realizing gains from innovation. It turns out that they regard
the patent as the least effective means. The authors conclude
this mind-blowing chapter with a long discussion of patent pools:
these are cases in which companies relinquish patents in order
to establish sharing agreements. It is a way of stepping sideways
toward what the market would give us anyway.
Companies
live and breathe by innovation. Innovation and monopoly are not
compatible. We are back to an old lesson that remains true: it
is the market and all that comes with it not laws granting exclusive
privileges to produce that gives rise to innovation.
I end with
a statement from Mises himself: "The great monopoly problem
mankind has to face today is not an outgrowth of the operation
of the market economy. It is a product of purposive action on
the part of governments. It is not one of the evils inherent in
capitalism as the demagogues trumpet. It is, on the contrary,
the fruit of policies hostile to capitalism and intent upon sabotaging
and destroying its operation."
Sometimes
those most hostile to capitalism are the capitalists themselves!