Stuff
Does Not Equal Wealth
by
Karen De Coster
by Karen De Coster
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People often
say to me about someone else they know: "He's got a lot of money,"
or "They're loaded." Does that sound all too familiar?
In the course
of normal, everyday conversation, careless adults will bring up
someone a neighbor, friend, colleague, or acquaintance whom
they refer to as "having a lot of money." They use words like "rich,"
"loaded," and "well off." And they use these
words to imply "financial wealth," essentially. And since there
are different types of wealth, I will refer strictly to what these
people are attempting to convey: genuine financial prosperity and
balance sheet wealth.
Of course,
I quickly process the individual's words, kick into the skeptic
mode, and try to validate the statement. I stop the course of the
conversation and ask, "How is that so? What makes you think they
are loaded?" I ask the person what facts exist that led him
to say this, what does he think wealth means, or, what's the nature
of that person's personal balance sheet? Are the assets encumbered
by debt, or, is there really substantial equity? At this point,
he is checkmated. He has not, of course, looked at the balance sheet
of the "loaded" individual he speaks of. He knows nothing
about the origins of the accumulated assets or the funding behind
the ultra-consumption. You can see glitzy assets and observe the
consumption, but without a balance sheet you do not know to what
extent the consumption and assets were financed and to what level
the personal equity has been zapped to fund purchases. And I do
not do this to knock people down; I consider it a necessary educational
process to get folks to start defining their terms as opposed to
speaking in marketable sound bites.
The typical
replies are: "Oh, but they have a Lexus and an Escalade, and you
should see the clothes she wears...." or "They live in the ______
subdivision of _____ and go to _____ every year for vacation...."
or "He's an engineer for GM, and she is a ______, and they have
got the most beautiful summer home up in ______..." We hear this
kind of muddled thinking from folks all too often. The explanations
for why people are perceived as being "rich" are always tied to
vacations, things, adult toys, cars, bragging by the person in question
(the most obvious sign of hype), and of course, the house. The house,
in fact, defines a person¢s existence.
The critical
mistake people have a tendency to make is forming conclusions about
someone’s wealth based upon their observations of visible material
items. People who have lots of "things" usually have them
because they don't save, they over-consume in relation to their
income, and more often than not they incur debt – lots of it
to get the stuff. The last couple of times I heard about someone's
"loaded" friend with great houses, and even better vacations,
I acerbically asked, "What do they do for a living?" The first one
was a schoolteacher, and the other one was a nurse. Amazingly, people
just don’t know how to do the quick math on their common sense calculator.
It is remarkable
that people especially college-degreed types – can’t make the
distinction between accumulation or consumption and personal wealth.
Whereas someone would define someone else as being "rich," I, upon
seeing a balance sheet, would know that this person is oftentimes
the opposite of rich: plenty of declining assets, in debt, negative
personal equity, and little or no savings. Remember, purchases of
assets the plasma TV, sports car, or the new construction house if made from cash savings, is merely a reclassification of assets
and is not a step up in personal wealth. And these assets – durable
consumer goods decline rapidly in terms of value. The Jamaican
or Paris vacation, paid for in cash, is a decrease of an asset,
an increase to an expense, and a negative hit to equity. The 100%
financed Lexus which is typical on a middle-class income is
an equal increase to an asset and a liability that only increases
one's debt-to-equity ratio. A shiny, new car, but there’s definitely
no wealth increase here. The purchase has only created a weaker
balance sheet and the illusion of prosperity (think of Wall Street
financial firms) that is being conveyed to those who don't understand
basic financial concepts.
Clearly, uninformed
people have made a mockery of defining wealth and prosperity. Their
immediate perception is their reality, and their perceptions are
clouded by ignorance and a lack of desire for the facts. Instead,
they prefer exaggerated tales that make a bold statement about something
they do not understand. Unfortunately, spreading misinformation
makes for a far more interesting conversation – think sound bites
and hook lines – than putting forth the time and effort to pursue
the truth.
The accumulation
of things, however, cannot ever be equated with personal wealth.
A book to read to understand the difference between having "things"
and having wealth is The
Millionaire Next Door: The Surprising Secrets of America's Wealthy.
Here's the Amazon review of the book:
How can you
join the ranks of America's wealthy (defined as people whose net
worth is over one million dollars)? It's easy, say doctors Stanley
and Danko, who have spent the last 20 years interviewing members
of this elite club: you just have to follow seven simple rules.
The first rule is, always live well below your means. The last
rule is, choose your occupation wisely. You'll have to buy the
book to find out the other five. It's only fair. The authors'
conclusions are commonsensical. But, as they point out, their
prescription often flies in the face of what we think wealthy
people should do. There are no pop stars or athletes in this book,
but plenty of wall-board manufacturers particularly ones who
take cheap, infrequent vacations! Stanley and Danko mercilessly
show how wealth takes sacrifice, discipline, and hard work, qualities
that are positively discouraged by our high-consumption society.
"You aren't what you drive," admonish the authors.
If you want
to determine your individual wealth, merely looking at income or
assets (stuff) is not the answer. Acquiring things via revolving
credit may add to your assets (a plasma TV or a killer surround-sound
system), but it adds to your liabilities as well, so there’s no
increase in your equity. Hence, there’s no "wealth" created
here. Essentially, you aren't what you drive but you are what you
save. Think of personal wealth in this sense: Total assets minus
total liabilities = equity. Real wealth is reflected in your equity
on your personal balance sheet, not from your subdivision location,
vacations, or driveway.
In America,
we are witnessing a record-breaking number of foreclosures. A foreclosure or worse yet, homelessness occurs because people live paycheck-to-paycheck.
That means they don’t have the cash savings to make one more
payment to buy them one more month in their home. They have
things, including the home and its contents, but little or no equity
to fall back on. What a reckless way to live. Unlike with General
Motors, regular folks can’t keep sliding by on massive negative
equity without suffering devastating consequences.
Equity,
then, is akin to a pillow-top mattress for a creaky back. An equity
cushion means strong financial health and a good night’s sleep.
In bad times, equity is a means to self-preservation. Your equity
is your safety net and your window to real prosperity. Equity
on your balance sheet is your real wealth.
November
10, 2008
Karen
De Coster [send
her mail] is a Certified Public Accountant,
has an MA in Economics, and works in finance and accounting.
See her website
and her blog.
She drove the same GMC truck for 14.5 years until the engine pooped
out, and she buys Brie and sushi at Wal-Mart. Her house is not an
investment. She does go coupon shopping at Bath & Body Works,
but she does not capitalize skin care products on her balance sheet.
Copyright
© 2008 Karen De Coster
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