Wine, Glorious Wine
by
Karen De Coster and
Eric Englund
by Karen De Coster and Eric Englund
Good
wine is a good familiar creature if it be well used.
~
William Shakespeare (15641616), Othello, II. iii. (315)
The
best use of bad wine is to drive away poor relations.
~ French proverb
Wine and subjectivist
economics go hand in glove. What does this mean? Well, subjectivist
economics "…is based on the theory that the value of goods
is not inherent in the goods themselves but is in the minds of acting
men; that economic value is a matter of individual judgment which
may vary from person to person and for the same person from time
to time." In the case of wine, individual judgment can be impaired
by intimidation (i.e., lack of knowledge) and ill-conceived notions.
Certainly, you have heard statements such as "I don’t drink
white wines" or "red wines are just too dry for me."
As wine enthusiasts, it is our objective to push you out of your
comfort zone, encourage you to try something new, and explore the
glorious world of wine.
Since about
the 1980s, wine has been marketed to the masses like never before.
There are zillions of affordable – or just plain cheap – wines available,
whether from California, Brazil, Australia, Italy, South Africa,
Chile, New Zealand, or even France. What's more, states such as
Oregon, Washington, Michigan, and Ohio are emerging as places known
for having some pretty decent wines. In fact, a barrage of competition
from foreign wine makers has caused the US wine market to mature,
giving consumers more choices and better quality wine at lower prices.
This has allowed the middle class to partake in the experimental
stages of wine enthusiasm by starting out with cheaper, mass-produced
wines before moving on to a more all-embracing wine hobby.
California,
as we all know, is a magnificent place that has emerged as one of
the world’s finest wine regions. Just prior to the emergence of
the mass-producing wine era, the Judgment of Paris (or the Paris
Wine Tasting of 1976) pulled the red carpet out from underneath
France as the world’s undisputed top wine producer. This is when
California wines were granted the highest scores – gasp! – from
top wine-tasting experts.
Government
and Plonk
California
wine, however, has had its dark days. As a matter of fact, government
policy was responsible for transforming consumer demand for wine
and altering the US wine industry through its Prohibition swindle.
Napa valley had already established itself as having some of the
world’s finest wines, and indeed, Napa was making wines that were
taking Paris by storm. Then along with Pierce's Disease and Phylloxera
came Prohibition, and the abandonment of some of California’s finest
vineyards.
Pre-Prohibition
California included some 700+ wineries, while after the repeal less
than 200 of these wineries were left. Some wineries stayed in business
during the government’s purge by making legal wines – those used
for religious ceremonies – or table grapes and grape juice. These
products were a far cry from the fine wines that formerly had been
produced in California’s vineyards. In addition, during Prohibition,
a head of household was legally allowed to produce 200 gallons of
wine a year for personal use, and this served to increase demand
for the poor quality grape used for home wine-making. Thus it was
inevitable that California saw the displacement of old vines producing
quality grapes, as low-quality grapes came to replace them.
As Prohibition
ended, and California was left with significantly altered vineyards,
the wine purge had not only left California with inferior and/or
abandoned vineyards, but also, the average American’s taste in wine
had considerably shifted. Instead of demanding dry, superior wines
produced by old, quality vines, wine consumers demanded sweet, high-alcohol
wines – hence the cheap, jug wine and the era of fortified wines.
Thus the dark days of wine were with us until the age of baby boomers
and economic prosperity brought with it a new generation of wine
lovers who re-fueled the demand for non-fortified, fine wine. Consequently,
let’s fast-forward to the modern world of wine and all its splendor.
Not all wine
is noteworthy. In fact, mass production and the use of low-quality
grapes have brought forth a new class of wine known as "plonk."
Plonk is a low-quality wine, usually made for the non-discriminating
masses. Stores everywhere are loaded with tasteless wines – both
domestic and foreign that offer no distinction in taste between
grapes or brands. In fact, whether these wines cost $5.99 or $18.99,
they barely differ from one another as regards quality. Wines like
Kendall-Jackson and Sutter Home have managed to achieve mass-market
appeal through marketing genius. Kendall-Jackson sells its Shiraz,
Merlot, Cabernet Sauvignon, and Pinot Noir for $15$20 a bottle,
and for the most part, it’s no better than wine that sells for half
the price. But somehow, it’s deemed by the masses to be "above
the norm." Pure marketing! Not that we shall criticize the
mass marketing of wine, since it’s actually wonderful to see the
glorious grape replace the dreadful rice beer, Budweiser, as the
household staple for adult beverage intake.
As to, say,
Kendall-Jackson, there are far better wines out there for slightly
more, or even less. Windsor
wines, at a few dollars more per bottle, are far superior, and
actually have a distinctive taste as opposed to Kendall-Jackson’s
everyday plonk. The Windsor Zinfandel, at less than $30 per bottle,
is perhaps one of the finer Zins in its price range. Or for a really
fantastic bargain, there is France’s Barton & Guestier. Its
Beaujolais, Merlot, and Cabernet wines can be had for $5.99 on sale,
making it perhaps the best bang for the buck in the world of wine.
Even at its everyday price – a couple dollars more it’s a very
decent wine at a ridiculous price. The authors of this piece find
the Barton & Guestier Beaujolais
to be one of the best "everyday wine" values on the market.
Oftentimes,
new brands offer up cutesy names, colorful bottles, and/or and robust
labels to attract the younger, less sophisticated, beer-type crowd
to its product. Wine brand names such as Red Bicyclette, The Little
Penguin, Urbane, Big House, Toad Hollow, Yellow Tail, Gnarley Head,
Goats do Roam (South Africa), Dog House (California), Funky Llama
(Argentina), Monkey Bay (New Zealand), and even Fat Bastard are
meant to entice, entertain, and win over the normally non-wine consumer.
Again, most of it is merely homogenous plonk in terms of taste,
however, in the long-term, such strategy is admirable for its attempt
to persuade the consumer that wine is a promising alternative.
For that, we salute the Wal-Mart World of Wines.
Anything
but Chardonnay
When going
to the grocery store, it is inescapable to see shelves upon shelves
full of Chardonnay. Unfortunately, this is one of the most abused
grapes in the world of wine. There is so much poor product available,
it is a shame. In our opinion, a key issue is that many Chardonnays
tend to be over-oaked which is like taking a mallet to the palate.
Who really wants to drink overly-flabby plonk? Thankfully, lightly-oaked
and, even better, unoaked Chardonnays are gaining in popularity.
However, when perusing the store shelves, we would like to direct
you away from Chardonnay and try other white wines we’ll get to
reds later.
May we start
by saying "hooray
for Viognier!" This terrific white wine is complex, layered,
and opens up beautifully. It is an aromatic wine best know for its
apricot, peach, and spice flavors. Serve this wine chilled and sip
on it slowly. As time passes, you will note that different flavors
emerge as it approaches room temperature an evolution of flavor
may go from apricot to buttery almond. It nicely accompanies spicy
Asian foods. Three of our favorites are produced by EXP,
Ironstone Vineyards,
and McCrea Cellars.
A white wine
that is typically misunderstood is Gewürztraminer. Unfortunately,
it is often pigeonholed strictly as a dessert wine. Nothing could
be further from the truth! The German word gewürz means
"spiced," and these wines are known for their crisp and spicy attributes.
Arguably, the world’s finest Gewürztraminers come from the
Alsace region of France located in the northeast and on the German
border. A wonderful quality of this grape is that it produces a
wine which is sweet and spicy yet "big" enough to stand
up to a steak as long as it is a high quality Gewürztraminer
such as those produced by Domaine Zind Humbrecht. However, an absolute
favorite involves pairing Gewürztraminer and Indian food. To
be sure, this wine pairs well with spicy Chinese, Thai, Mexican,
and Korean foods. For a great everyday Alsatian Gewürztraminer,
we recommend Trimbach.
Oh, and by
the way, Gewürztraminer does make for an excellent dessert
wine. Just look for a late harvest Gewürztraminer and you won’t
be disappointed.
In the 1970s,
Chenin Blanc was one of the most popular white wines in America.
Sadly, it was over-produced, and forgettable wines became the order
of the day sounds a bit like today’s Chardonnay story. Hence,
what comes to mind are generally bland and uninspiring wines. Fortunately,
with careful viticultural practices, this grape can produce terrific
wines with a floral-honeyed character and a zesty acidity that is
satisfying to the palate. It pairs quite nicely with barbecued chicken.
A favorite of ours is Barton
& Gustier’s Vouvray. This nice French Chenin Blanc is readily
found in supermarkets at, typically, less than $10 a bottle.
A bargain, to be sure. Another suggestion would be to try Windsor
Vineyards’ multiple gold-medal winning 2005 Chenin Blanc
which may only be purchased directly from the vineyard.
Now, for something
truly off the beaten track, have you ever heard of symphony wine?
"The
Symphony grape was developed in 1948 at the University of California,
Davis by Dr. James Olmo from crossing the Muscat of Alexandria with
Grenache Gris. A delicate Muscat flavor and aroma characterize the
wine. Symphony wines show unusual resistance to oxidation and maintain
their light color, flavor and bouquet for ten or more years in the
bottle at cellar temperature." Three wineries that produce
this obscure wine are Volcano
Winery, Maple Creek
Winery, and the aforementioned Ironstone Vineyards. At $8 a
bottle, Ironstone’s "Obsession" symphony wine is a bargain.
However, Maple Creek Winery’s 2005 Artevino Estate Symphony wine
is well worth the $22 price tag a wine described as: "Fresh, crisp
and delicious, with tropical floral notes of pineapple, mango and
banana. Off dry and perfect for hot days and spicy foods!"
Get some before summer is over.
Admittedly,
we were both members of the "ABC" (Anything but Chardonnay)
club. As wine enthusiasts, this really isn’t a logical position
to adopt, even though the Chardonnay grape is the most abused grape
in the world. After all, there are so many talented winemakers in
the world, there are bound to be fine Chardonnays available. And,
oh boy, did we find one.
Kistler
Vineyards produces world-renowned Chardonnays. The Kistler 1999
Chardonnay produced from grapes grown in the McCrea Vineyard located
in Sonoma County, California is spectacular. Kistler ages its Chardonnays
in French oak barrels for periods of between 11 and 18 months. What
we found is that chardonnay and oak-barrel aging can be a match
made in Heaven.
One of us decided
to take a bottle of this wine with us for an evening of fine dining.
The waitress opened the bottle for the group, and we waited for
the main course to be served before trying this Kistler Chardonnay.
The first sip was stunning! This wine is voluptuous, elegant, and
complex. The balance of citrus flavors, minerality, and crisp acidity
was unlike any other white wine anyone at the table had ever experienced.
Although many may find this difficult to believe, this white wine
was "bigger" than almost any red wine. This Kistler Chardonnay
is so memorable, it can still be tasted to this very day.
The Big
Red Ones
Now on to the
medicinal wine – reds! Let’s face it, red wine is just plain good
for you. It fights off bad cholesterol, protects against colds,
and brings good health and longevity to your ticker. And it makes
you happy to savor it. There is so much to explore in the red realm,
but first off, let’s look at Zinfandel. The creation of White Zinfandel
is perhaps one of the greatest crimes against humanity. The red
grape that makes White Zinfandel is disrespected, flogged, and betrayed
in order to achieve its proletariat status in the world of wines.
Here’s Scott
Gunerman on White Zin:
Zinfandel
is the ultimate Rodney Dangerfield (No Respect!) grape because
of its association with that awful tasting (sorry ladies) yet
highly profitable wine known as White Zinfandel. White Zin is
a "pink" wine made from Zinfandel grapes left in contact with
the grape's skin for just a short time. Bob Trinchero from Sutter
Home Winery started this fad in the early 1970's and made this
wine into a HUGE commercial success. Many wineries make the lion's
share of their profits from their White Zin sales. The winning
formula? Simple: cheap grapes + huge yields + broad California
designation (ever heard of a single vineyard White Zin?!) = gigantic
money. Too bad you didn't think of that first you'd have enough
cash to fill an Olympic size swimming pool. I'm willing to bet
that the majority of White Zinfandel consumers have no idea that
Zinfandel is a red grape and capable of making monster wines that
can knock your socks off. Don't believe me? Go to a Zinfandel
tasting, and see for yourself!
Nothing is
more dreadful than a glass of White Zin – yet people rip it off
the store shelves like it is penny candy. It’s the most popular
wine in America –yikes!! As the old joke goes: "If she drinks
White Zinfandel she is easy, thinks she is classy and sophisticated,
and actually has no clue. If he drinks White Zinfandel, he is gay."
All White Zinfandel should be taken out behind the barn to be shot.
Now onward.
The real stuff
is not of the "white" variety. Zinfandel is a red-skinned
grape that produces intensely flavorful wines that are unique
in flavor. Zinfandel off of the "old vines" is akin to
a reserve and tends to be richer and more flavorful due to the age
and quality of the vines from which it came. Windsor, yet again,
makes a smashingly great Zin, as does Ironstone. Neither brand is
expensive, and Ironstone can be had for about $10 per bottle, or
under $30 for the Old Vine variety. Francis Coppola Zin is also
a tasty bargain at less than $13 per bottle. These wines – Zin,
that is are typically of a far better quality than the mainstream
Merlots and Cabs that are in the same price range. So why wait to
try them?
In fact, many
red wines are oftentimes pure plonk. Unfortunately, the ultra-mainstream,
mass-marketed brands such as Woodbridge, Rosemont, Jacob’s Creek,
Blackstone, Fetzer, Gallo, and even some of the Beringer wines,
are virtually homogenous in taste and quality throughout the $6-$20
price range. So why pay $20 for mass-produced plonk when you can
get Australian plonk for about $6-$10. Or, if you’re smart, you
can buy a Barton & Guestier, French red – Merlot, Cabernet,
Beaujolais for the same price as the Aussie stuff. Now make no
mistake about it – forget anything encouraging you may have heard
about Two-Buck Chuck,
that awful stuff offered up by Trader Joe’s. As Slate’s wine man
Mike Steinberger said, "It sucks." ‘Nuff said.
And Port wine
– what about that? Port is a staple as a desert wine; it originated
in Portugal. "Officially," Port only comes from Portugal
like Champagne comes only from the Champagne region of France (all
others are sparkling wine), and bourbon comes only from Kentucky.
Port is higher in alcohol, and, in its vintage form, can be aged
for decades. Once again, Windsor
Vineyards makes a Rare California Port that we think challenges
many of the fine Portuguese Ports in regards to quality. It’s sweet
– as is the nature of Port – and makes for great after-meal enjoyment.
With respect
to red wines, cabernet sauvignon is the kingpin. A misnomer regarding
cabernet sauvignon pertains to the belief that it is an ancient
variety of grape. Genetic
studies, performed at U.C. Davis, have determined that cabernet
sauvignon is actually the hybrid offspring of sauvignon blanc and
cabernet franc. Nonetheless, this terrific varietal produces some
of the world’s finest red wines. To continue with our mission, however,
we want to guide you to try something a bit different. Yet, before
moving on, we would be remiss to not pass on two recommendations
for excellent cabernet sauvignons that are excellent values in spite
of appearing to be somewhat expensive these are better than
many cabernets that have triple-digit prices. Hence, if you are
willing to spend a bit more money, definitely try the Dutch
Henry 2001 Napa Valley Estate Cabernet Sauvignon ($58) and/or
the Salvestrin 2003
Estate Cabernet Sauvignon ($49).
There is a
wonderful winery in Yorkville, CA, (Mendocino County) that epitomizes
being off the beaten track. Yorkville
Cellars produces some delicious wines using varietals typically
thought of as blending grapes. For example, Yorkville Cellars produces
an intensely flavorful wine made of petit verdot. As stated on their
website: "It is unique and seldom seen. There are only 895
bearing acres (compared to 71,536 of Cabernet Sauvignon) of it out
of a total vineyard acreage of 440,296 in California." This
deeply intense reddish-purple wine has raspberry and red-cherry
flavors and can cellar for decades. Such a big wine pairs well with
Cajun-blackened steak and zesty barbecued pork ribs.
Another grape,
considered to be mostly a blending grape, is cabernet franc. Well,
Yorkville Cellars comes to the rescue again. Their 2003 vintage
is 79% cabernet franc and 21% cabernet sauvignon. In their own words:
"Rich and full-bodied with lots of Bing cherry and blueberry
fruit. Hints of licorice, toasted spice and herbs on the nose with
a touch of burnt sugar or maple syrup. Good structure with moderate
tannins, light herbal note mid-palate and a hint of violets to finish.
Try serving with pork chops, lamb kabobs or sausage with peppers."
For $18, this wine is a bargain. A great price for the "other
cabernet."
Have you ever
tried a Bordeaux-style wine? Yorkville Cellars produces one using
all five classic red varietals: Cabernet Sauvignon, Merlot, Cabernet
Franc, Malbec and Petit Verdot. It has a magnificent name "Richard
the Lion-Heart." Here again, in Yorkville Cellars’ words: "Our
Richard is always deceptively soft, yet complex and features a long,
smooth finish. Wine critics typically compare it favorably to wines
at twice the price and even more, so it represents great Mendocino
‘bang for the buck.’" At $30 a bottle (for the 2001), this
may be one of the finest values on the market.
For one winery
to produce such unusual and wonderful wines makes it simple for
you to experience lesser-known red wines all at reasonable prices.
And, by the way, all of Yorkville Cellars’ wines are crafted using
certified organic estate grown grapes. Talk about being off the
beaten track. This winery truly goes the extra mile.
Within the
economic way of thinking, wine is something that can cater to both
high and low time preferences. The June 30, 2006 issue of Wine
Spectator notes, "The top wines are built for aging. But
their opulence should please consumers with less patience. They
are wines for a generation that enjoys instant gratification as
well as long-term pleasure." There are some things that are
just meant to be enjoyed in the here-and-now, and the heck with
later. Luckily, wines are now drinkable while young, especially
those in the modest price ranges. Hence, no need to wait around
before raising a glass.
Of course,
the mass production of wine has triggered shelves full of appalling
plonk with Budweiser appeal. Then again, mass production and mainstream
popularity has also brought forth an amazing array of wines bringing
to the market a new sense of variety, affordability, and creativity
that only entrepreneurship, competition, and inspired marketing
can provide. From Boone’s Farm to Beringer to Kistler, fortunately,
there’s a little something for all of us.
Alcohol
the cause of and solution to all of life's problems
~ Homer Simpson
July
29, 2006
Karen
and Eric are anarcho-libertarians, financial Austrians, gold bulls,
and wine, beer, and bourbon enthusiasts. Karen often travels to
Kentucky to jaw with historians at the bourbon distilleries,
and sit in the Old Talbott
Tavern and sample shots of its 38 varieties of bourbon.
She stopped buying Boone’s Farm at age 18. Eric spends his money
on gold and silver, wine, and shorting GM stock. He has never bought
a house at an inflated price. Neither of them, however, are alcoholics,
despite what the article above may appear to indicate. Karen De
Coster is a Certified Public Accountant, has an MA in Economics,
and is an accounting and finance professional. See her website and
blog at www.karendecoster.com.
Send her mail.
Eric Englund has an MBA from Boise State and manages a highly-profitable
surety office. He is the publisher of The
Hyperinflation Survival Guide by Dr. Gerald Swanson. You
are invited to visit his website.
Send him mail.
Look for their next article together, which will be about beer and
bourbon.
Copyright
© 2006 Karen De Coster & Eric Englund
Karen
De Coster Archives
|