Back to Basics on Property and Competition
by
Jeffrey A. Tucker
Zeroing in
on a topic like "intellectual property" offers a chance to clarify
fundamental notions in economics generally. You think you understand
something like property rights or the nature of competition – you
have studied the ideas for years! – and then a challenge comes along
that blows everything up. It's an opportunity. Time to think and
think again.
Is there really
property in ideas and, if so, what rules should govern it? Is it
really necessary that such property be protected in order that competition
be kept fair and just and efficient?
The authors
of Against
Intellectual Monopoly state at the outset of chapter six
that property is a great and indispensable thing. It allows people
to own, develop, be creative, profit, and build a prosperous society.
Societies without private property stagnate and die.
Property rights
are necessary too when there is a limit the number of things in
question. But owning a thing doesn't prevent others from owning
other things too. For example: cars. They must be allocated through
property rights because there is a potential for conflict if they
are collectively owned. But my owning a car doesn't prevent you
from owning a car. There is no coercion involved in the institution
of ownership.
The authors
make a very important point with regard to ideas. If you have an
idea, it is yours. You can do with it what you want. If you share
it (sing, speak, broadcast, let others see the products of your
ideas), others then have copies of it. They are entitled to do with
their copies of the idea precisely what you can do with your idea.
They can use it how they want provided they don't prevent others
from doing with it what they want. This is a simple application
of the non-aggression principle that governs a free society. Whether
it is fashion, language, know how, or whatever, people are free
to copy.
Ideas, then,
are what Mises calls "free goods": copies are potentially limitless.
They "do not need to be economized."
"Intellectual
property" is the completely wrongheaded idea that, in the words
of the authors, someone has the right "to monopolize an idea
by telling other people how they may, or more often may not, use
the copies they own." This strikes at the heart of progress because
it means not improving what exists but rather prohibiting others
from using and improving it.
In the same
way that property is good, competition is also good. It inspires
people to strive for excellence, and to measure their progress against
what others are doing. It allows people to try and fail or try and
succeed. It permits people to learn from each other, looking at
what others do that is successful and emulating them. This is how
society leaps forward from stage to stage: how we went from horses
to engines, how plumbing came indoors, how industry took over from
agriculture, how the digital came to be.
Competition
is predicated on the ability to learn and copy. If you think about
it, this is essence of daily life. We watch how people do things
and learn from them. We get on the subway and hold the stabilizing
strap a certain way. We follow fashion sense. We watch the food
network. We listen to our professors and talk to other students.
We read and absorb the ideas of articles on the internet. The newly
taught person becomes a competitor: the student becomes a professor,
for example. The protégé is always a threat to the monopoly previously
held by the mentor.
What can you
copy? Anything and everything. This is not "taking" anything from
anyone. The original idea owner still has his. Other people now
have their copies, and are free to improve it.
Commerce
is part of this stream of life, and, in fact, learning through imitation
and improvement is even more crucially important if we want to sustain
a rising population with ever better health and well being at their
disposal.
Let's say I
write a book and publish 1000 copies. They are all mine. When I
sell one, I now have 999 remaining and the new owner of the one
book, in a free society, is free to do with his copy what he wants:
use it as a placemat, throw it away, deface it, photocopy, and even
republish it. You can even re-republish it under your own name,
though that would amount to the socially repudiated vice of plagiarism
(vice, not crime). The new copies, which always involve some
cost, compete with old copies.
What are the
advantages of living under intellectual freedom as described above?
The authors list three main ones. 1) The number of copies is more
plentiful and that price is thereby lower, which helps consumers.
I like this point because it underscorces that IP is really what
the old classical liberals denounced as a "producers' policy" like
protectionism or industrial subsidies. It beefs up the bottom line
of specific firms at consumers' expense. 2) The initial innovator
still earns money as in the perfume or fashion or recipe industry,
3) "The market functions whether there is one innovator or many
– and socially beneficial simultaneous innovation is possible."
The authors
give the example of Mozart and Beethoven, who published without
IP but did very well by being the first to market. This is the source
of profits. It's the same today with products such as the iPhone.
It was the first-time market, and Apple made a killing, enough of
one to have inspired and ratified the initial innovation. Now they
are attempting to prolong their period of monopoly profits by considering
patents suits against imitators. Society is certainly not better
off under these conditions. As the authors say, "the goal of economic
efficiency is not that of making monopolists as rich as possible;
in fact, it is almost the opposite. The goal of economic efficiency
is that of making us all as well of as possible."
It's interesting
how people immediately object that no one would create things under
free-market competition. Look around! A tiny fraction of what we
use and experience every day is subjected to intellectual monopoly.
And look at your own life. Do you trim the bushes in front of your
house only because you then have copyright to your new design? Do
take a casserole to a pot-luck lunch only on the belief that no
one is permitted to copy your dish? Do you wear a navy jacket with
a yellow tie only on the condition that no co-worker is permitted
to do the same? There was no IP at all for many centuries during
the greatest period of modern economic growth from the 15th century
onward.
Others generate
all kinds of arguments to show that competition doesn't work. For
example, we are told that very high costs are associated with some
investments, and so monopoly is required in order for investors
to make a profit and thereby have incentive to invest and innovate.
The authors cite the cases of shoes and gasoline. Building a shoe
factory or an oil refinery plant is a very expensive undertaking,
and competition is everywhere. But somehow no one suggests that
these must thereby be produced under monopoly conditions. I suggest
that reason is that we live and experience competitive conditions
in these industries; it is so difficult for people to even imagine
freedom where it doesn't exist.
I recall a
story told to me by an economist who was serving as an adviser to
a former Soviet satellite state. He advised free labor markets and
privatization. Officials objected that this wouldn't work because
people might build plants where there are no workers. He said that
people would just move to the places where capital is most profitable
for labor. The officials objected that they couldn't possible allow
the freedom for people to live wherever they wanted; this would
amount to an intolerable kind of anarchy. They just could not imagine
how such a system could work!
There
are advantages to being the first mover in markets, and here is
the main source of the innovator's profits. But there is no reason
to freeze the market process right there. In many ways IP represents
the same fallacy that antitrust does: it takes a snapshot of the
economy in one stage and evaluates it and manufacturers a policy
response. Antitrust tries to break up what only temporarily appear
to be monopolies; IP attempts to create and sustain monopolies over
time. Competition, in contrast, let's the market work as an undirected
and uncontrolled and rivalrous process of discovery, emulation,
and creativity.
Will some firm
suffer under competition? Of course. "Competition is not a gala
dinner," write Boldrin and Levine, "and getting rid of inefficient
firms while allowing efficient ones to blossom is exactly what competition
is supposed to accomplish."
The chapter
ends with a hymn to imitation as a social force. These few paragraphs
are so important that they need to be the subject of excerpting
in total in a Mises Daily. What they imply is something that I believe
has been overlooked by classical liberals. It is a foundation of
social order. And that gives us three talked about this chapter:
property (which gives rise to exchange), competition (a species
of cooperation), and imitation (learning through emulation).
February
3, 2009
Jeffrey
Tucker [send him mail]
is editorial vice president of www.Mises.org.
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