MFP: 1. Insisting an odd and awkward candidate is the personification of conservatism puts conservatism at mortal risk. 2. Failing to honestly assess a candidate’s personal appeal leads to anger and alienation as voters reject him. 3. Do not expect people to ignore personal dislike of a candidate and judge him solely on the merit of his beliefs. 4, Fringe radio hosts should not appear often onstage with a candidate and upstage him with controversial behavior. 5. The frequent use of a parent as speaker and surrogate diminishes a candidate and perpetuates a Beta-male image. 6. Be sure any early … Continue reading 9 Lessons for the Cruz Campaign