War Marketing in the U.S.

An interesting USA Today article today, Former Marine in media glare as he joins Al-Jazeera, profiles Josh Rushing. The whole article is interesting but this quote from Rushing really caught my attention: In America war isn’t hell — we don’t see blood, we don’t see suffering. All we see is patriotism, and we support the troops. It’s almost like war has some brand marketing here. I can only add that he isn’t the first to suggest that war is treated as a marketing product in the U.S.