The Dumbest Business Decision Ever

The billionaire founder of Patagonia, Yvon Chouinard, has given the company away. The ownership has been transferred to a specially designed trust and a nonprofit organization to ensure that all profits, about $100 million a year, are used to fight climate change. Fighting against climate change is like fighting against the darkness or the tides.


5:35 pm on September 15, 2022