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The Dumbest Business Decision Ever

The billionaire founder of Patagonia, Yvon Chouinard, has given the company away. The ownership has been transferred to a specially designed trust and a nonprofit organization to ensure that all profits, about $100 million a year, are used to fight climate change. Fighting against climate change is like fighting against the darkness or the tides.

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5:35 pm on September 15, 2022