This story should go down in history as a premier example of implausible deniability. It should be a case study in PR textbooks for years to come. The White House swears that the “Mission Accomplished” sign strategically placed behind Bush as he delivered his speech had nothing at all to do with the Iraw war, or anything else mentioned in Bush’s speech. Bush’s spokeswoman actually said: “President Bush is well aware that the banner should have been much more specific, and said, ‘Mission Accomplished For These Sailors Who Are On This Ship On Their Mission,’” Yes, even though Bush’s speech … Continue reading PR Play of the Decade