People made fun of cars like the Vega and Chevette – but at least GM made money on them. And when GM stopped making money on cars like them, it stopped trying to sell them.
They got cancelled and replaced.
Profitability used to determine whether a car remained in production.
Of course, those were the Old Days – when the car business wasn’t a government-supported, politically-motivated crony capitalist enterprise, as it is today.
Today, profits don’t matter. Grotesque losses are embraced – probably because GM (and the rest of the industry) knows that the government – read, you and me – will eventually end up with the bill, so not to worry.
And so it is not a huge surprise to read that the financial services company UBS – doing a little due diligence, as it were – announced that GM is probably losing about $7,400 per “sale” of its new Bolt electric car.
Better double that, UBS.
The finance guys at UBS say that about $9,000 of the Bolt’s $36,620 base price is accounted for by the “premium” incurred by its all-electric drivetrain; that is, by its battery pack, electric motors and peripherals. But that doesn’t quite add up: $36,620 less $9,000 is $27,620 – and that is a lot of money for the shell of a compact economy car . . . which is what the Bolt is, regardless of what’s under its hood.
A Chevy Sonic is basically the same thing – if you exclude the parts that make it go.
At 173.9 inches long vs. 164 inches long for the Bolt, it is actually a slightly larger car overall. Both cars have about the same room inside – the Bolt having slightly more backseat legroom (36.5 inches vs. 34.6 for the Sonic) and a bit more trunk space (16.9 cubic feet vs. 14.9 cubic feet for the Sonic).
Neither car is a luxury car. Neither one comes with heated (and 12-way powered) leather seats, carbon fiber trim, a full-length panorama sunroof or a 12-speaker ultra-premium audio system. The features one finds in cars with price tags pushing $40k.
But the Sonic’s base price is $15,145 – which $12,475 less than the alleged cost of the Bolt, once the “premium” of its electric guts is subtracted.
It doesn’t add up.
Other than its electric guts, there is nothing particularly special about the Bolt. It is not an opulently fitted out car.
It is just priced like one.
True, it has a larger LCD touchscreen than the Sonic comes standard with (10.2 inches vs. 7 inches) and it rolls on 17 inch vs. 15 inch wheels. Its standard stereo has six rather four speakers and the Bolt has climate control AC rather than manual control AC.
But none of that is fancy stuff and doesn’t account for a $12,475 price spread.
At most, the nominal upgrades just described might add $2,000 to the price of a car. We are still $10,000 apart.
Actually, we are $21,055 apart.