After the back–to-back tragedies of MH17 and MH370, Malaysia Airline’s reputation has been tarnished, and the airline is considering a complete brand makeover, from seeking new investors to a name change. Rebranding may include a different investment structure, a new name, a restructuring of the airlines’ 20,000 staff, and new flight routes for the 50,000 passengers it serves daily. Since the two tragic crashes, the company has lost 35 percent of its value, but the airline’s commercial director is convinced it will “emerge stronger”. “Our majority shareholder, the Malaysian government, has already started a process of assessing the future shape … Continue reading Can a Makeover Save It?