Rupert Murdoch's Failing Attempts to Control the Internet Reformation
by Anthony Wile
The Daily Bell
by Anthony Wile: Dr.
Joseph Salerno Explains Everything You Ever Wanted to Know About
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lost nearly his entire investment in MySpace the other day when
he sold the failing social network to musician and actor Justin
Timberlake and an ad agency he backs for some US$30 million. This
was a good deal less than the US$500 million-plus Murdoch paid for
Why did Murdoch
make such a bad investment? Because he hoped to use the network
as a vehicle into which he could place and disseminate news. He
wanted to make MySpace into a mechanism to deliver current-events
content. When it didn't work out and he must have known that
fairly soon he obviously lost interest. And as his interest
waned, so did MySpace.
to Murdoch's desperation and mainstream media's generally.
In a digital world, he is willing to burn US$500 million simply
to confirm that a social network is not a news delivery system.
I could have told him that for a much lower fee.
This also shows
us the importance of news to the powers-that-be. The Anglosphere
elites for whom Murdoch evidently and obviously works
are determined (thus far without much success) to find a way to
protect their failing information franchise.
the past 300 years or so, while the elites have advanced their one-world-order,
has been so devastating to their plans as the Internet and the rise
of the alternative media driven Internet Reformation. It has poisoned
the chalice and befouled the well; it has unbalanced the clarity
of the concoction and clouded it with truth. A bitter brew ... for
elites will do ANYTHING to reclaim their news franchise. When one
looks at 20th century media development one is struck by its massive
size and strategic composition. Every part of Western 20th century
media worked seamlessly together. The whole idea was to create an
increasingly militarized society that would accept global government
as part of the natural order of things.
messages of violence and fear; the magazines and newspapers rehashed
the same sorts of information and television that unique,
talking box broadcast alarm and resolution-of-the same 24-hours
There was no
escape from it. If the world was not in death throes, that's only
because the wise men clustered at the top of the West's painstakingly
created authoritarian systems were saving the world on a real-time
It is news
dissemination that the power elite craves. Everything else is just
a backdrop. The entertainment, the talk shows, the game shows, these
were all merely the wrapper supporting the main act. Everything
in Western media in the 20th century led up to the News Program.
And the talking heads providing the "news" were glorified
as great intellects worthy of the most arduous approbation.
a febrile and shallow socialist, was the "most trusted man
in news." Dan Rather, a compulsive self-aggrandizer, was a
countrified, attack-dog. These individuals did nothing but read
the news; but they were revered. Today, things have changed. Mainstream
news ... very little. As a delivery mechanism of mind control it
is failing. In fact, every part of the intricate system is failing.
In order to
build a new world order, people must be either frightened or enticed
into cooperating. It is a great deal easier to scare people than
to bribe them, less costly too. But when the delivery mechanism
fails, when people begin to tune it out as they have in the 21st
century, then the message is muddled and gradually grows more insignificant.
are supposed to provide the conservative half of a worldwide Hegelian
dialectic. He's been funded by Western elites to provide this vision
because if one is to move society toward global governance, a conversation
is necessary. Thesis, antithesis ... synthesis. Murdoch provides
the antithesis, with relish.
As a major
facilitator of the one-world conspiracy, Murdoch is tasked with
taming the Internet Reformation. It must be brought under control
and the Internet made to work on behalf of a larger world order.
One can watch
him writhe, these days. We've compared him to Hamlet, especially
a few years ago when he really seemed at a loss and began to lash
out while mumbling to himself. He bought MySpace and ruined it like
a petulant child when it didn't perform as planned. When he began
MySpace had nearly 75 million users. It now has less than 35 million.
He's onto the
next gambit increasingly known in the mainstream media as
"fail walls." These pay walls encircle Internet content
like moats around castles. Instead of seeing articles for free,
readers are enticed with an occasional news story and then urged
to sign up and pay for access to fuller content.
York Times tried this a few years ago and saw its on-line circulation
plunge; it is trying again now with a different model known as "freemium"
a mix of free and paid content which is said to be working
is the most active participant in this futile circus. He's placed
paywalls around his properties in Britain, The Times and
Sunday Times, in the US with such publications as The
Wall Street Journal and is now transplanting the strategy to
his Australian publications. The fairly thick walls around his UK
publications have indeed kept casual browsers out. Reports claim
that the UK Times has blocked 20 million viewers and replaced
them with 79,000 digital subscribers.
This is heralded
as a "success" in the brave new world of the Internet
era. Meanwhile, circulation figures from ABC show that The Times
and Sunday Times print sales fell 14.8% and 9.5% year-on-year.
The UK Guardian News & Media Group have pursued a non-paywall
approach and reportedly generated a 50 per cent increase in digital
advertising revenue in the first six months of the financial year.
Free content open access works better than pay walls.
also started a dedicated, online newspaper known as The Daily.
It is delivered through Apple aps and people pay for it. But the
problem is no different; the information being delivered hasn't
changed, only the delivery system. Murdoch keeps tinkering with
the hardware when it's the software that is the problem.
It could be
that the open-access model is the one that works the best. It certainly
makes the most sense. The 20th century, as we've written before,
was a time of artificial news scarcity. The 21st century is one
of news plenty. In such a brave new world, how can one successfully
charge for content? Better to give it away and try to surround it
with ads or, in the case of the Daily Bell, operate a non-profit,
advertising free site and rely on the generotisty of readers to
help make the message grow.
But the trouble
for the mainstream press is that the information has to be compelling
in order to compete with the alternative media. DB reports a kind
of truth; the mainstream media promotes fear and globalism.
In an environment
where there is a plethora of product, the only distinguishing factor
is quality. Power-elite media does not "do" quality very
well. That is not why it exists. This is another problem Murdoch
has when it comes to trying to charge for product. His news and
information are a tool designed to advance the larger conversation
and move it in the direction of international governance. He is
not a free agent in this regard.
In order to
compete with the Internet's alternative media, Murdoch's media has
changed its tone. It is much more strident than in the past about
"conservative" issues. This is because the free-market
thinking that's driving the Internet Reformation is pulling the
dialogue in a libertarian direction. Murdoch compensates with conservative
viewpoints but gradually the fulcrum of the conversation is shifting.
In the 21st
century, the larger social conversation is gradually repolarizing
itself around what is natural and normal. The more people learn,
the less convincing his conservative editorial thrust becomes; and
the more strident authoritarian voices like Bill O'Relly's become.
People, once they understand their own manipulation, trend toward
the libertarian point of view, which is why in the US, libertarian
Texas Congressman Ron Paul is increasingly popular.
In order to
accommodate the realigned conversation, Murdoch is forced to go
along with it. This accounts for the rise of people like Glenn Beck.
There is no way that Beck's increasingly libertarian viewpoints
would have been tolerated in the 20th century and evidently
not in the 21st century either.
the Glenn Beck experiment proved too arduous for Murdoch's Fox as
Beck has been released and is now starting his own TV channel. It
may be that Beck proves more successful on his own than with Fox.
He claims to have retained his soul. This is another problem that
Murdoch's media has it doesn't appear to have much of a soul.
As the conversation
shifts, Murdoch has to shift with it. But in order to accommodate
the changing conversation he begins to BECOME exactly what his elite
backers hoped to eradicate. To retain credibility he must present
a version free-market thinking; yet this is anathema to his sponsors
who wish only to promote covert and overt globalism. It is a conundrum.
shall remain with the elites. The Internet Reformation, in fact,
is a process not an episode. The trends that the Internet has produced
are only going to get more powerful. As with the Gutenberg Press,
the Internet's effects will not easily be tamed. The results of
the Gutenberg Press the Renaissance, Reformation, etc.
reverberated long after its inception. The changes began to occur
with rapidity some 100 years its invention. The changes spawned
by the Internet began after about 20 years.
From this we
can see, mathematically speaking, that the ratio between the Internet
and the Press is perhaps one-to-five. It took the elites about 350-
400 years to control the Press and to begin to monopolize its output.
Thus, it may take the elites about 50-75 years to control the Internet.
But there is
something else to consider. Assume for the sake argument that the
mainstream media historical timeline is an accurate one (which we
no longer do, necessarily) there can be no doubt things have speeded
up. There was a 25,000 year gap between cave paintings and incised
tablets. There was perhaps a 10,000 year gap between tablets and
papyrus. There was perhaps a 5,000 year gap between papyrus and
the printing press. There was a 500 year gap between the invention
of the press and the advent of the Internet.
It may be that
just about the time the elites have managed to fully control the
Internet in say 50 years a NEW technology will come
along and make life difficult all over again. The competition between
the elites and the middle class was fully joined with the advent
of the Gutenberg Press. This marked a fundamental shift in human
history from what we can tell, defining history as a race between
technology and elite mind control. The confrontation has only sharpened
in the Internet era.
We are in the
early stages of a great Internet-inspired Reformation. The Gutenberg-inspired
Reformation gave rise to fundamental shifts in society 500 years
ago and redefined the relationship between peasantry and the elites
of the day. It also kicked off a series of low-level, pan-European
If one studies
the Gutenberg Press and its impacts, one can see plenty of parallels
between what is occurring now and what occurred then. At the time,
the elites struggled to advance their control and maintain what
they had already achieved. But it seems to me they lost control,
at least temporarily, and now they are losing control again. For
those in tune with what is happening, the 21st century may eventually
prove a fine time to be alive and working.
At some point,
the confluence of modern free-market thinking may force the powers-that-be
to take a step back. Murdoch's struggles are not made up. One only
has to look at them over the past ten years to see a concretization
of the theoretical proposals we've presented her at DB.
are real. They may have great ramifications as the Internet Reformation
rolls on, affecting everything from investments to lifestyle choices.
In fact, I'd argue the impact is already a powerful one, even though
people may not realize just what is occurring. Murdoch believes
that he can regain control of the message with social networks,
paywalls and dedicated content. He will likely go to his deathbed
(he is not a young man) believing this. He and his backers and handlers
may be wrong.
with permission from The
Wile is an author, columnist, media commentator and entrepreneur
focused on developing projects that promote the general advancement
of free-market thinking concepts. He is the chief editor of the
popular free-market oriented news site, TheDailyBell.com.
Mr. Wile is the Executive Director of The Foundation for the Advancement
of Free-Market Thinking – a non-profit Liechtenstein-based foundation.
His most popular book, High
Alert, is now in its third edition and available in several
languages. Other notable books written by Mr. Wile include The
Liberation of Flockhead (2002) and The Value of Gold (2002).
© 2011 The
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