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FEATURES 
Poster killer
Che Guevara, subject of a new film,
is likely to remain a cult figure. But, says Daniel Wolf,
the man was a thug and a fool, and he helped ruin Cuba
According to Jean Paul Sartre, he was ‘the
most complete man of his age’. John Berger likened the photograph
of his corpse to Andrea Mantegna’s ‘Dead Christ’. When I went up
to university, in the month of his death, October 1967, the walls
were quilted with his image — the famous Korda photograph of the
implacable revolutionary, with the beret, the Comandante star, the
wispy hair and beard. I remember particularly a sickly poster version
in psychedelic colours — mauve and turquoise and green — taped to
the wall of a friend’s room. Even then, I thought, Che Guevara was
unlikely to have had much to recommend him, a mythic fanatic adulated
by ersatz revolutionaries in Cambridge. Hardly anything was known
about him, but that was one source of his iconographic ubiquity:
ignorance is bliss, where heroes are concerned.
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Over the past 30 years or so, Che has become
an industry, appearing in ever more absurd and ironic guises, on T-shirts,
scarves, baseball hats, key rings, even in the form of ‘Che’ brand
cigars and beer. It is the revenge of the market, turning the puritanical
revolutionary into a logo. ‘Che vive!’ as it says in the slogan, but
mainly as a fashion accessory. There was also a famously bad movie,
released in 1969, with Omar Sharif as Che and Jack Palance as Castro.
Now we have another film, out this week — The Motorcycle Diaries —
executive producer Robert Redford. Revolution repeats itself, first
as tragedy, then as entertainment. The new film is a pleasant, anodyne
tale described by its director, Walter Salles, as ‘a story of two
young men who leave on an adventurous journey throughout an unknown
continent, and the journey of discovery becomes one of self-discovery
as well’.
The oddity about the cult of Che is that, despite all the attention,
despite the torrent of articles, books, documentaries and movies,
despite the pervasiveness of the image, he is now more mysterious
than ever. Che is complete as a symbol, a void into which people can
pour their yearnings for a more adventurous, a more rebellious life.
But how many of those with his picture on their chest could tell you
three facts about him?
The essential fact about Che was that he misunderstood his own experience,
and then tried to apply it as a rule for the whole world, with predictably
disastrous results. He was a savage ideologue, a mesmeric fool and,
in the end, a poetic blunderer, possessing some extraordinary qualities,
certainly, but without the judgment and humility to make those qualities
count. His moment of glory was as a guerrilla leader in the two years
of the revolution in Cuba, leading to Castro’s victory in 1959. He
had sailed as a doctor on the Granma — the yacht which in November
1956 carried Castro’s tiny rebel army from Mexico to Cuba. Once they
had landed, it soon became apparent that Che was a talented and effective
fighter. Severely asthmatic, he struggled with the physical demands
of war, but he more than made up for it by his determination, his
courage under fire, his power of command and his absolute ruthlessness.
In the ramshackle, amateurish conflict in the Sierra Maestra, where
Castro’s forces were numbered in dozens and, at most, hundreds, Che
was a man who did not mind getting his hands dirty. If a man was accused
of being a traitor, or an informer, or even of defeatism, Che could,
and often did, condemn him to death. He was not averse to carrying
out the sentence himself. Pistol to the temple, pull the trigger,
has to be done.... The peasantry soon learnt to fear him. Che wrote
in his memoirs: ‘Denouncing us did violence to their own conscience
and, in any case, put them in danger, since revolutionary justice
was speedy.’
Here was a guy — ‘Che’, by the by, means ‘guy’ or ‘mate’ in Argentine
slang — who had been a medical student and traveller, who had become
inebriated with the sonorous simplicities of Marxism, who had stepped
on to the Granma with a risible, adolescent poem in his pocket — ‘Canto
a Fidel’ — which he planned to give to the future caudillo while they
were at sea (‘Let’s go, ardent prophet of the dawn...’). Here he was,
tramping the hills of Cuba, in the full flood of the romance of his
own life, with permission, granted by the armour of the ideology,
to separate the quick from the dead.
In admiring Che, we are valuing more than his personal qualities —
self-sacrifice, honesty, dedication to the cause. We are signing up
to the idea that violent solutions are not merely, at times, justifiable
but desirable, that a brutal narrow-mindedness is somehow redeemed
if you utter the right mantra over the corpses. When Castro won his
revolution, Che became responsible for prosecuting members of the
former regime. Even his highly sympathetic biographer, Jon Lee Anderson,
does not shrink from the facts: ‘Che, as supreme prosecutor, took
to his task with a singular determination, and the old walls of the
fort rang out nightly with the fusillades of the firing squads.’ Hundreds
were shot on Che’s orders, and he only stopped the executions reluctantly,
at Fidel’s insistence. Moving on from his role as Castro’s Fouquier-Tinville,
he took charge of Cuba’s economy. According to his ‘Theory of Value’,
which Fidel supported, the value of an object was defined not by supply
and demand but by its moral and social worth. Che was left to decide
which priorities should be followed. His years in command of the Cuban
economy drove it to ruin.
He was undaunted by the deaths he had ordered and the errors he had
made. He had larger dreams than the fate of the Cuban economy. He
was excited by the vision of a grand, global confrontation between
imperialism and socialism, and he viewed the prospect of nuclear war
with equanimity. Speaking to the First Latin American Youth Congress,
in July 1959, he stated: ‘These people [of Cuba] you see today tell
you that even if they should disappear from the face of the earth
because an atomic war is unleashed in their names ...they would feel
completely happy and fulfilled....’ During the Cuban missile crisis,
Che wanted to fire the missiles at the United States, and was furious
that Khrushchev backed down in the face of US pressure.
In 1965 he left Cuba to become a wandering guerrilla at the service
of revolutions around the world. Che believed that the Cuban revolution
offered a model that could be applied throughout what was then called
the ‘Third World’. He was wrong. First stop was the Congo, where he
wanted to combat the white mercenaries operating in the country. After
nine months of trying to train an African force, he was sickened by
the incompetence of his recruits and their arbitrary savagery. In
October 1966 he moved to Bolivia, where he hoped to create a ‘second
Vietnam’. Once again, Che didn’t quite get it. North Vietnam was able
to confront the United States not through Che’s kind of insurgency
but because a nation of some 20 million people under arms, supplied
by both China and the Soviet Union, represented a formidable force.
The lessons of Cuba weren’t, in any case, applicable to Bolivia, which
was one of the least promising places in South America to start a
revolutionary guerrilla war. Che, with his utopian rhetoric, had nothing
to offer the Bolivian Indians; they owned their land, and saw him
not as a saviour but as a threat. In the 11 months he spent in the
Bolivian jungle before he was captured and killed by CIA-trained troops,
the local peasantry stubbornly refused to rally to his cause. He remained,
to the end, the Argentine aristocrat of his origins, so concerned
to help the People that he hardly bothered with the awkward details
of who they were and what they wanted.
By the end, he had exhausted the patience of even those who might
have supported him. The Soviets loathed him, suspecting him: they
helped to undermine him by withdrawing the support of the Bolivian
Communist party; they may also have used an undercover agent they
had placed beside him, Haydée Tamara Bunke — ‘Tania’ — to sabotage
his campaign. They suspected Che, rightly, of sympathy for Maoism,
which, at the time of the Sino-Soviet split, was a cardinal crime
in their eyes. What they failed to see was that Che’s dreams were
doomed to failure, in Bolivia and throughout Latin America. As ever,
they had the whole thing out of focus; the Cuban example wasn’t applicable
anywhere else in Latin America, Marxism wasn’t the future, and there
was no ‘historical inevitability’ ensuring the victory of socialism
over ‘imperialism’ and ‘capitalism’. Che wasn’t going to come out
on top, and neither was the Soviet Union.
They were right about one thing, though: Che was trouble, not just
to his enemies but also to his friends. Sanctifying him is, to quote
Vladimir Ilyich, ‘an infantile disorder’. He is one of the most oversold
figures of the past half century.
© 2004 The Spectator.co.uk
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