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BOOKS
His master’s voice
John Laughland
THE RED MILLIONAIRE: A POLITICAL BIOGRAPHY OF WILLI
MüNZENBERG
By Sean McMeekin
Yale, £22.50, pp.397, ISBN:0300098472

It
is a measure of the hypermnesia of the Nazi period — and of the concomitant
amnesia of the history of communism — that Willi Münzenberg seems
to have vanished into the oubliettes of history while his opposite
number, Joseph Goebbels, has become a household name. The irony is
all the more piquant because Goebbels, who secretly admired Münzenberg,
is now credited with perfecting the arts of propaganda which, in fact,
his communist rival invented. A founding organiser of the Comintern,
Münzenberg operated, from Berlin and Paris, a highly structured covert
propaganda network which involved newspapers, films, books, magazines
and the theatre, artists, businessmen, writers, actors, professors
and priests. His web of influence and spin extended to Bloomsbury,
the Elysée Palace, Hollywood, the literati supporters of the Spanish
Republicans, Thomas and Heinrich Mann, and Arthur Koestler. In particular,
it is to Münzenberg that we owe those two cornerstones of communist
propaganda, the front organisation and the covertly manipulated fellow
traveller.
From the very beginning, Münzenberg was at the heart of the communist
project. He accompanied Lenin to the crowded station in Zürich from
which the future Soviet leader was sent in a sealed train — ‘like
a bacillus in a tube,’ Churchill said — to overthrow Russian tsarism.
And when Lenin seized power, Münzenberg became one of the most powerful
men in the international communist apparatus, his first main propaganda
operation being to counteract the terrible publicity generated by
the famine which ravaged the lives of 25 million peasants in the Volga
region in 1921. He did this by creating a ‘Foreign Committee for the
Organisation of Worker Relief for the Hungry in Soviet Russia’, a
communist front organisation whose real raison d’être was to distract
attention from the aid dispensed by Herbert Hoover’s American Relief
Administration.
Once the famine was brought under control, Münzenberg used the huge
media network he had assembled for more general propaganda purposes.
By 1926, he owned two mass circulation dailies in Germany and a weekly
with a circulation of 1 million. His ‘Münzenberg trust’ part-owned
or influenced a host of other newspapers and magazines around the
world, including the Nation in the US. Together, these created the
blanket of lies about life in the Soviet Union which Malcolm Muggeridge
was later so brilliantly to tear away. A deputy in the Reichstag for
the German Communist party from 1924, Münzenberg was especially effective
in counteracting Goebbels’ propaganda that the Reichstag fire of 27
February 1933 was the result of a communist conspiracy. Münzenberg
convinced many of an equal and opposite myth, namely that the Nazis
had started the fire themselves in order to have a pretext for carrying
out massive retaliation against their enemies. (In fact, neither Münzenberg’s
story nor Goebbels’ was true.) However, like many communists, Münzenberg
also flirted with Nazism, seeing in it a revolutionary potential which
the communist movement might harness. In the best tradition established
by Karl Marx, Münzenberg’s Brown Book about the Reichstag fire contained
long anti-Semitic quotations from Lenin, which the author used to
show that Hitler himself was supported by Zionists and Jewish capitalists.
Although I have enjoyed other accounts of Münzenberg’s life better
than this one, Sean McMeekin is scholarly, reliable and highly detailed.
My one quibble is with his conclusion, which attributes to ‘the world’s
most formidable terrorist organisations’ today the continuation of
the black arts created by Münzenberg. In fact, it is the Western powers,
and the United States in particular, which have now established a
huge network of non-governmental organisations, front organisations
and friendly media outlets (especially television) which influences
not only public opinion but also the crucial events of political change
itself. The end of the Cold War may have turned former communists
into capitalists, but it has also allowed much of the activity of
Western governments to be devoted to covert operations of which the
original communist propaganda wizard would have been proud.
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