The
Sacagawea Flop
by
Llewellyn H. Rockwell, Jr.
Glory
be, the government has been outwitted again!
The
US Mint has suspended its scheduled production of the Sacagawea
dollar, and now says it will make it only for special collections.
It has completely given up the idea that it would ever enter circulation
and become a normal part of American monetary life. Thus does Sacagawea
go the way of Susan B. Anthony and the Eisenhower dollar.
The
fiasco began five years ago when Congress first authorized the coin.
It took 18 months of meetings, phonecalls, faxes, and emails just
to decide on a design. When the thing was finally released, the
US Treasury whipped up a hugely overblown media frenzy.
We
were told ten thousand times of the Indian woman who was supposedly
the real hero behind the Lewis and Clark expedition (take that,
white men!). Public schools and public-service ads became full-time
"gold-dollar" propaganda mills. The government attached
the name "gold" to the coin, while cheekily obscuring
the difference between the color and the metal (in fact, the coin
was a tin can shaped like a coin).
Instead
of being released in banks, they were put inside cereal boxes and
given away at Wal-Mart stores. You can just see the bureaucrats
thinking: "How can we get those stupid rubes in the heartland
to use this coin? Hey, let’s get that store called Wal-Mart involved!"
That
was only the beginning of the nonsense. The US Mint’s slogan was
the hilarious: "It’s Money. So Use It."
You
have to be suspicious of any money about which the government keeps
having to say: It’s money! It’s money! In the same way, the government
says of its wars: we are protecting you! And of its social security
system: it’s a savings program!
Somehow
these guys never seem to learn that Americans are not ordered around
so easily. Those behind the coin believed they had thought of everything
and learned from their past mistakes. But they missed the largest
lesson of all, one discerned by Mises in his 1912 book, The
Theory of Money and Credit: money is the ultimate market
institution and can never be imposed on people but rather must be
voluntarily chosen and used. No power on earth can make something
money that is not.
Part
of the advantage (to the government) of this coin was supposed to
be its longer life in circulation, 30 years as compared to 18 months
for paper. What they didn’t say is what consumers realized almost
immediately. The Sacagawea looks gold only before it has been touched
by human hands. Flip it around for a minute and the tarnishing process
begins. After prolonged handling, it takes on the color of a rusted
brake drum.
As
with its predecessors, consumers never took a liking to it. All
the browbeating and propaganda couldn’t persuade people to use these
coins as money. For two years, the government cranked them out,
making far more than they anticipated. When it became obvious, within
months, that the coin was failing as a currency, they cranked up
production and said they were meeting the huge demand. In fact,
any coins actually held by the public ended up in jars in their
houses.
More
than a year ago, our own publisher, Burt Blumert, saw
that the coin was a failure. In an interview with Mises.org,
he pointed out that the coins were selling at a premium on the government’s
own website. The premium demonstrated that they had already given
up and started treating it as a collectible. "That’s the one
way the bureaucrats have dreamed up to get rid of the millions of
these Sacagaweas they have sitting around."
Then
there was the insufferable role of Hillary Rodham in introducing
the coin during a ceremony that must have been the longest parade
of PC babble in history. We were even treated to a long performance
of Iroquois singing ("T’twanuhela:fuhe’ yaku:kwe, T’twanuhela:fuhe’
yaku:kwe") even though Sacagawea herself was Shoshone. Hillary
even went so far as to say that the Sacagawea coin "set the
tone and the very spirit of this new century."
If
so, it is a spirit of defiance. So let us hope she is right! Robert
Rubin, introducing the coin, said the image was a way for "government
to talk to its people and for people to talk among themselves."
Well, he left out one thing: people also have means of talking back
to the government and one way is to say phooey to the feds.
Poor
Sacagawea, who had a tough life and by all accounts did in fact
play an important role. Indians have been honored on American coins
for our entire history because they represent independence
and liberty and the will to fight exactly the opposite of
the message conveyed by Hillary and Rubin.
The
significance of the Sacagawea failure goes beyond the inability
of the incompetent US Treasury to replace paper with base metal.
The event serves as a perfect proxy for the failure of central planning
itself. Even with all its monopolies, guns, money, and propagandists,
government still cannot force people to do things in their economic
lives that they do not want to do.
The
Sacagawea and the Soviet Union failed for the same reason.
May
15, 2002
Llewellyn
H. Rockwell, Jr. [send
him mail], is president of the Ludwig
von Mises Institute in Auburn, Alabama, and editor of LewRockwell.com.
Copyright
© 2002 Mises Institute
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