You won’t buy these jeans at Wal-Mart

The Irish rocker Bono and his wife have launched a new venture, PC clothes under the name Edun (nude spelled backwards), I kid you not. According to a recent news article, “Edun’s earthy but chic duds, which are created from organic materials, are made in family-run factories in South America and Africa with fair-labor practices.”

The cost of these PC jeans? Only $168. No doubt, Bono and his PC friends believe it is immoral for people like me to purchase jeans for $10 or so at a discount place. I guess I just don’t get radical chic.

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4:21 pm on March 14, 2005