War Marketing in the U.S.

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An interesting USA Today article today, Former Marine in media glare as he joins Al-Jazeera, profiles Josh Rushing. The whole article is interesting but this quote from Rushing really caught my attention:

In America war isn’t hell — we don’t see blood, we don’t see suffering. All we see is patriotism, and we support the troops. It’s almost like war has some brand marketing here.

I can only add that he isn’t the first to suggest that war is treated as a marketing product in the U.S.

5:27 pm on September 29, 2005
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