This has got to be the most ridiculous business concept yet: Cereality Cereal Bar & Cafe. This type of thing could never come about were it not for the obscene distortion of markets and false sense of prosperity created by the Fed’s boom. Imagine not staying home to eat your cereal, but rather, having to go somewhere to turn your bowl of cereal into an “experience.” The idea is: “At Cereality, customers choose from their favorite brands and toppings. Pajama-clad Cereologists™ fill the orders. And customers choose and add their own milk, just the way they like it.” Do the customers put on their fuzzy jammies and watch Bugs Bunny, too? Only a dumbed-down adult who is completely bored and out of options would ever think such a thing could be pleasurable. And of course, guess who these pajama-wearing freaks partner with? Cold Stone Creamery – no surprise there. Make sure you don’t pass up the chance to grab a franchise opportunity – don’t let the bust scare you away. Back in 2006 – prime time for boom period imbecility – they were hailing this as a great idea. Don’t miss the part about the company applying for trademarks for its slogans and patents for its processes (such as cereal storage and “ways of combining Kix and Trix in a takeout box”).
This is just another example – among many – of how boom periods mangle priorities and completely pervert adult behavior. That something like this could garner this much positive attention – and it did – is entirely tragic.7:44 am on February 17, 2009 Email Karen De Coster