From Smart Heuristics:

A famous decision theorist who once taught at Columbia got an offer from a rival university and was struggling with the question of whether to stay where he was or accept the new post. His friend, a philosopher, took him aside and said, “What’s the problem? Just do what you write about and what you teach your students. Maximize your expected utility.” The decision theorist, exasperated, responded, “Come on, get serious!”

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