Can you imagine the modern FDA and its reaction to this ad for Schlitz beer in 1936?
As the summer sun head south; as days grow shorter and stormier – we get less and less of sunshine’s benefits. Likewise, our ordinary foods are lacking in Sunshine Vitamin D, so essential to robust vitality.
Schlitz breweries would be stormed by government agents in black armor and jack boots, drawing guns and looking for the ‘illegally bottled’ Vitamin D.
Did Schlitz bottle sunshine in its beer? Of course, even with added Vitamin D, there couldn’t possibly be enough Vitamin D in an entire 12-pack to make a difference (same goes for milk, which provides a very small portion of necessary Vitamin D). However, the ad is fun and inspiring, and at least it promotes healthy sunshine as opposed to hiding from the sun unless one wears a boatload of chemical SPF protection that blocks the sun’s healthy rays. Schlitz was attempting to capitalize on the health craze of the 1930s.
Here is the medical establishment-government-nanny complex’s modern answer to Schlitz.
