Panera Bread Goes Paleo-Primal?

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To me, Panera Bread ia a place known for serving dessert for breakfast, and sugar + bread at all other times. Horrible, get-fat foods, unless one sticks to the salad menu. Thanks to consumers becoming more informed and market pressure, Panera has come up with a brilliant solution: a bunch of real food piled into a bowl for breakfast, lunch, and dinner options. This mimics what I often do at home for my lunches at the office. Glass bowl + kitchen sink food assortment = great meal. For whatever reason, Panera is keeping these items cloaked in secrecy on its “Hidden Menu.”

Developed by Scott Davis, Panera Bread’s Chief Concept Officer, Panera’s “off-the-menu” dishes offer nourishing options that make sticking to New Year’s resolutions simple. All of these meal selections are an excellent source of protein and contain limited processed carbs. But you won’t find these items on banners in our cafes, or even on the menu board.

Here’s how you get the dishes — just tell one of our associates that you’re ordering from the “Hidden Menu”, and they’ll take care of it from there.

I’m not sure of the marketing reasons behind this “Hidden menu,” but the photos of the food options are gorgeous: steak, chicken, turkey, eggs, veggies, and fresh herbs. Just what a hungry person with a healthy body needs in a pinch.

The Paleo-Primal influence has commanded respect in scientific circles and has thus invaded the mainstream news, and now, the market is honoring the needs of its consumers. Offering real food in place of the usual industrial slop for people on the go, or for those who are too lazy to cook, is something to celebrate. The movement of commercial restaurants toward serving real food shows that offering fresh food options at affordable prices for the masses is not impractical while maintaining a profit. Follow me on Twitter @karendecoster.

6:32 am on January 26, 2013
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