Not Good Marketing

The names of military operations are not about secrecy anymore, save for those that are supposed to really be secret, but are simply brand names designed to sell a particular conflict or operation and make it identifiable. Support “Desert Storm” or “Urgent Fury” brand war!

The Israel Defense Forces is calling the removal of settlers from Gaza “Operation Brotherly Hand.” I have little sympathy for the settlers, but that is about the creepiest and ickyist operation name I have ever come across. It makes my skin crawl.

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12:31 pm on August 15, 2005