People like to get involved in causes that they think other people are supporting. With that in mind, this is the Ron Paul commercial I would do. (Everything below, including Ron Paul’s own “I’m Ron Paul and I approved this message” can fit into a 30-second ad.)
The video side of the ad consists of clips of Ron speaking, along with the huge crowds, the signs, the cheers, the smiling faces, and the youthful demographic. This is even more important than the words spoken. The spontaneous energy of the Ron Paul movement should come through. This has been captured very well in countless YouTubes, so it should be easy for a professional outfit to duplicate.
Then the voice over: “Andrew Napolitano calls Ron Paul the Thomas Jefferson of our day.”
[Here we break to Ron himself, saying to a cheering crowd, “Freedom is popular!”]
“Ron Paul doesn’t have to run away from his record. In ten congressional terms he’s never voted to raise taxes. He opposed the PATRIOT Act and the Iraq war. No one has a better record of fighting big government than Ron Paul.
“Let’s say no to business as usual. This January, vote Ron Paul, Republican for President.”
At the same time, on the screen:
Ron Paul 2008
Hope for America
Be a part of it
