Malt Liquor Ads Are “Racist”

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I see these billboards on the way to work every day. Billy Dee Williams and Colt Malt Liquor: “It works every time.” They are great ads and Billy Dee is still cool.

Put off by a recent spat of billboards around the city that feature actor Billy Dee Williams touting malt liquor with the phrase “works every time,” the City Council on Tuesday began looking at ways to regulate billboard advertising.

Detroit Councilwoman JoAnn Watson complained that she does not see these billboards in the surrounding suburbs. Here’s her statement on that: “It’s an issue of racism and perversity.” What a nutcase.

Well, true, this billboard only appears in the city and not the ‘burbs. How dare we be honest and admit that white people generally don’t like malt liquor and thus they are not a target market for the product. Burton snowboards and Birkenstocks are not marketed toward black folks because they are generally not buyers of those products. Why does everything always have to be drawn and analyzed along racial lines, and made into some corporate conspiracy against blacks?

Hey, I just remembered that I liked Mickey’s malt liquor when I was about twenty-ish. The green, barrel-shaped, wide mouth bottle was marketing genius.

1:21 pm on July 7, 2009
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