Five Wives Vodka

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Yes, there is such a brand. It is distilled in Utah (a Mormon stronghold), but has been banned in Idaho because its label and its name might offend Mormons and women. Idaho regulators have decided not to carry Five Wives Vodka because of its label, which features “19th century women in petticoats holding kittens near their lady parts.” “Products that we feel are marketed toward children, or are in poor taste with respect to out citizens will not be authorized for distribution,” said Idaho State Liquor Division Deputy Director Howard Wasserstein.

The real issue here is not whether the label is offensive to anyone, but what is the state of Idaho doing running the liquor stores? Idaho, like many other states, is an alcoholic beverage control state; that is, a state with a monopoly over sales of beverages with greater than a certain amount of alcohol by weight or volume. I think Pennsylvania might be the worst state with all liquor stores being run by the state.

I don’t drink Vodka, but in this case I say “Time for a Drink.”

6:27 pm on May 30, 2012
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