Big Pharma Disclaimers

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I get a kick out of the Big Pharma commercials that intersperse the need for prescription drugs with images of ‘happy happy’ moments that reflect a joyful life. The message is that drugs = vibrant and carefree. This “low T” ad for Axiron uses images of macho guys playing baseball, which is great marketing for men with low testosterone. As Jay Leno pointed out on his show last night, the 60-second commercial consists of two parts: 13 seconds explaining the benefit of the drug, and this is followed by 42 seconds of warnings and disclaimers. But of course, as the ads say, ask your doctor if you need to be on this drug…

5:00 am on June 7, 2013