Replacing Government Regulations With Superior Market Alternatives
by
Manuel Lora
by Manuel Lora
"When
we call a capitalist society a consumers' democracy we mean that
the power to dispose of the means of production, which belongs
to the entrepreneurs and capitalists, can only be acquired by
means of the consumers' ballot, held daily in the marketplace."
~
Ludwig von Mises
Regulations
are nothing but government-imposed standards enforced at gunpoint.
If you do not believe that this happens at gunpoint, feel free to
defy any and all government regulation and then defend your property
when they come to fine or jail you: the guns will appear.
Regulations violate your property rights. As a sovereign individual,
you should be free to enter into any voluntary contract with customers.
If the contract has terms that you deem beneficial, you can sign
it; if it does not, then you can freely reject it and find another
option. If you are the entrepreneurial kind, you can start your
own business and compete against those whom you felt were not up
to par.
Government
regulations cause chaos. Recently, for example, a Russian law that
mandates that vodka
distilleries install computerized systems has paralyzed the
production of vodka. New Jersey has enacted a smoking
ban and Maryland has forced Wal-Mart and others to increase
health care spending. This is government-sponsored corporate
fascism. There are alternatives that are both efficient and respectful
of rights.
Let’s
take a look at insurance. The purpose of an insurance agency is
to profit by offering companies protection from lawsuits as well
as other legal expenses that arise as part of doing business. Suppose
company A specializes in the production of pots and pans and that
company B, an insurance company, has the wherewithal to offer company
A protection. Since B wants to minimize payouts it would be compelled
to contractually specify business practices that A would have to
abide by. These provisions can range anywhere from truthful labeling,
advertising and marketing (to avoid misrepresenting products and
increasing liability) to things like safety in the workplace.
Under
the scenario outlined above, insured companies enjoy a higher level
of protection. Uninsured companies, however, have to bear the full
cost of their practices. If they continue to produce faulty products,
they will suffer heavy losses and ultimately leave the market. One
way to avoid being driven off the market is to simply improve the
product on their own so that liabilities are reduced. Another way
is to become insured and follow the insurance guidelines.
Certifications
work in a manner similar to insurance. The difference, however,
is that whereas insurance provides peace of mind for companies,
certifications are designed to be visible to the consumer. Take
certifications for auto mechanics. The certification agency offers
courses and specialized training. The car shop owner then receives
a certification that he can use to attract customers. If the certification
does indeed attract business, then others will want to get certified,
increasing the overall quality of car shops in the market. The feedback
mechanism does not stop there, however. If a customer is not satisfied,
besides complaining directly to the company, he can also complain
to the certification agency. It is in this agency’s best interest
to find out what went wrong and correct those measures. If the car
shop does not improve, the certification agency will revoke its
seal of approval and the shop could be hurt financially. Finally,
if the certification agency does not meet the customer’s expectations,
it becomes irrelevant and fewer companies will request to be certified,
meaning the certification agency will suffer losses, paving the
way for a multitude of certification agencies.
A
laissez-faire approach to quality control is dynamic. It quickly
encourages efficiency and discourages low quality. Consumers are
all of the following: loners, group thinkers, capricious, recalcitrant,
loyal, disloyal, discriminative, predictable, and unpredictable.
It is the entrepreneur’s job to attempt to sort out this hopscotch
of preferences to obtain a product that both satisfies the buyer
and rewards the seller.
Compare
insurance and certifications with the government "option."
Under today’s regulated environment, almost every industry is subject
to some form of control. The government imposes, by force, standards
of operation. The current legal system often recognizes these standards
to judge whether lawsuits filed against companies are legitimate.
If it is determined that a company followed the law, the suit could
be dismissed or damages reduced. As long as they follow the law,
they enjoy a higher level of protection that they would otherwise
enjoy in a free market. These fascist regulations in the end shield
companies from legitimate lawsuits, and also hinder customers’ demand
for high quality goods and services by reducing the incentive to
innovate.
In
the free market, if the insurance company enacts requirements that
increase the price of a product too much, consumers will purchase
goods from another company. If the insurance companies instead enacts
too low of a requirement, then they will have to bear more of the
legal cost: consumers will be driven away by low quality, and the
certification agency, if any, will stop supporting that business.
"But
if we leave the companies alone, won’t that hurt consumers?"
The market is not goal-oriented. You cannot guarantee outcomes.
That said, however, look around. Consumers are getting hurt all
the time, even with government regulations. If anything, regulations
are hurting consumers more than they otherwise would because regulations
are mostly static. They get reviewed every so often and subject
to political pressures or major public relations scandals. The market,
on the other hand, reacts much quicker. How quick? Immediately.
You can decide not to spend your money and instead go somewhere
else.
"But
can we not do that today? Surely we can still decide where to spend
our money." This is only partially correct. We can still decide
where to spend our money, but what is meant by "our money"
is whatever is left after taxes, subsidies, and the cost of adhering
to regulations. We are already paying every company to follow
the rules of the government. We pay that cost via taxation and with
the higher general cost of goods and services. This means that,
surprisingly, some of our money goes to support companies from which
we do not purchase! Some companies are worse than others; government
regulations and subsidies mask or reduce this difference. In the
free market, the differences would be exacerbated and the ultimate
benefactor would be the consumer.
Free
market capitalism benefits every party involved. As willing participants,
both buyer and seller are better off after the trade since otherwise
they would not have done it. Companies profit by offering products
that people are willing to buy, and people benefit by obtaining
goods and services that they need. Certifications are seals of approval
that contribute to a product’s quality in the eyes of the consumer
while insurance companies offer risk mitigation in exchange for
safer practices. Government intervention is an endorsement of inefficiency
and an assault against your right of contract.
January
18, 2006
Manuel
Lora [send him mail]
is a freelance TV producer and multimedia specialist in New Orleans.
Copyright
© 2006 LewRockwell.com
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