In the city in which I live, a new car dealership has a television commercial advising that, if we purchase one of their cars, a portion of the sales tax will go to support the fire department! What boob dreamed up that sales pitch?

In the city in which I live, a new car dealership has a television commercial advising that, if we purchase one of their cars, a portion of the sales tax will go to support the fire department! What boob dreamed up that sales pitch?