Of course, no one is supposed to point out the lies and deceptions of the government's anti-obesity campaign. Fighting childhood obesity is supposed to appeal to the fuzzy-n-warm in all of us, and how dare we so coldly make fun of the propaganda and point out why these campaigns are intended to do nothing more than provide symbolism as opposed to substance.
The NFL Play 60 campaign is "the National Football League's campaign aimed at encouraging kids to be active for 60 minutes a day in order to reverse childhood obesity." At the same time, it was announced that:
Football fans have even more to celebrate this NFL season at McDonald's, the new Official Restaurant Sponsor of the NFL. As part of a multi-year agreement, McDonald's will become the presenting sponsor of the 2013 Pro Bowl and be able to feature the NFL Shield and collective use of all 32 Team logos in its marketing and advertising. The sponsorship kicks off this December with a Chicken McNugget® Pro Bowl Promotion at participating McDonald's restaurants across the country.
In his book Omnivore's Dilemma, Michael Pollan dissected the Chicken McNugget and broke down its ingredients. The point being that none of these feel-good propaganda campaigns are intended to actually educate children and help them live healthier lives. The corporate state Big Food-Big Agra complex, like the Big Cancer-Medical complex, will throw its propaganda at you all day long and take your well-intended donations to their cause of keeping you fat or sick and conforming to the conventional wisdom and standard protocols that enrich the state and its establishment partners. Thanks to Skip Oliva for the tip. Follow me on Twitter @karendecoster.com.