According to the Libertarianoids, I guess I am supposed to hail this effort because it is an attempt from a private company to inform and persuade consumers. From an article on MSNBC:
Wal-Mart is unveiling a simple icon that it says will help consumers make a snap decision about whether a food is healthy, without delving into the nitty-gritty of the nutrition label.
The retailer plans to label certain foods "Great For You," meaning it is "healthy" - an abused word that long ago lost any meaning. In fact, low-fat items will be "Great for You" while items with natural, healthy fats (such as whole milk) will not receive the same tribute. The FDA has been working on adopting similar standards for labeling food with cutesy lyrics meant to endorse the propaganda of its government food pyramid. Then comes the real kicker from the article:
Wal-Mart announced plans to develop the icon last year, as part of a heavily promoted initiative endorsed by first lady Michelle Obama as part of her push to fight obesity.
A Wal-Mart spokesperson said the company looked closely at the FDA's developing standards to make sure they would not be in conflict with the government's health and wellness paradigm that has made Americans fat and sick for 40+ years. Nice. Yep, free market. Thanks to James Nellis for the heads-up.