September 25, 2007

Sleeping With Lincoln

Usually I hate the pharmaceutical ads that festoon the TV programs I watch (a little too much truth-telling on the demographic!). But I love the sleeping-pill ad that features a sweet Abe Lincoln counselling an insomniac to "chill," and take an expensive product of the drug-industrial complex.

Though Abe was anything but sweet--but rather a cold-blooded killer, looter, and dictator--this portrayal takes the federal god who founded the current regime out of his temple in DC, and off that pagan mountaintop, and therefore diminishes him.

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