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The Economics of Weddings –
Society’s Love Affair with Lavish, Unaffordable Weddings

by Bill Barnwell
by Bill Barnwell

Well, it happened last Sunday. I got engaged. On December 3rd Pastor Bill will be a bachelor no more. This is exciting in many ways but now starts the long process of planning a wedding. During my several years of full-time ministry I mostly stayed away from being involved in planning and officiating weddings. Those outside my church who have approached me later backed away when they found out that they would have to go through 5–6 pre-martial counseling sessions and that I actually expected them to put God first in their relationships. Now as I begin to plan my own wedding, it has become clearer than ever that many couples’ long (or short) march towards divorce accelerates quickly right at the time of engagement. For many couples, the planning of the wedding is their first major step in financial mismanagement and shows how little they know or understand about economics, savings, responsibility, and what it even takes to make a marriage work.

In the past 50 years, the average age of marriage has been pushed back dramatically. It wasn’t unusual 50 years ago for people 19 and 20 to get married and to be able to handle it. It was much more practical back then. Today, it’s very difficult to get married before one or both people finish college (though not impossible). Not only has marriage been pushed back for college, but now more and more people are attending graduate school. The biggest problem people face in their post-high school years is that younger people just can’t afford a marriage or a family off of their meager incomes. Costs of living in all areas have soared making it harder to get married younger. Then of course there has just been an erosion of values. For many couples today, living together before marriage is not rare. Having sex before marriage is the norm. Therefore, there’s no particular rush to the altar, even if a couple has been together for years, because they can live and act like they are married anyway without the spiritual and legal commitments.

Even amongst the educated college educated crowd, 20-somethings are more immature today than ever. Many are still largely dependant on mom and dad. The transition between adolescence and adulthood is taking longer and longer. According to a USA Today in a recent article, the time to grow up is later. Then suddenly after years of this nonsense they decide they are ready to grow up and get married. But their decisions when planning their weddings show they haven’t wised up much.

Whether it’s getting married too young without proper means of support or getting married during this extended period of mid to late 20’s "adolescence" there are problems. Immediately at the time of engagement, the wedding day becomes an idol which everything else revolves around. The focus for many of these immature couples is not their whole life together, but a fairy-tale ceremony and reception.

There’s little or no pre-marital counseling. Little or no real financial planning. Little or no vision for the future beyond the wedding day. Little or no common sense.

One of the hugest mistakes these couples will make off the bat is trying to have a wedding that well exceeds their (and both their families’) means. According to most studies, the average cost for a wedding in the United States is $18,000–$25,000, with some parts of the country even exceeding that astronomical total. Couples typically spend several thousand on rings, 7–8 thousand on their reception, and thousands more on pictures, videos, flowers, etc. I’ve yet to see one study show how any of this dramatically improves the long-term health and stability of a marriage. What it does do is teach couples before they are even married how to be financially irresponsibly.

Now I’m not saying couples should have tacky weddings and that those who can afford these lavish festivities shouldn’t have them. However, I’m not sure even if I did have that kind of money to burn that I would want to invest my money like that anyway. Another question is whether all of this is necessary for a nice wedding or whether "traditional wedding etiquette" can be trumped by making smart financial and relational decisions.

Let’s first consider the wedding reception. My fiancé and I found a hall that charged 20 bucks per plate, which is really isn’t bad at all compared to a lot of rates. Having 200 guests is not hard, particularly when the guy is on staff at a church of 150 people. But let’s just say both bride and groom each invite 100 people at twenty dollars a plate. That comes out to $4,000 before taxes are added. That also doesn’t include decorations, liquor (which most couples waste a couple extra grand on), a DJ, and any other forms of entertainment. So let’s just take the average total of $7,600 on a reception. Is that really the best way a couple can spend their (or their parents’) money at the start of their marriage?

You’ve basically just spent thousands of dollars so that your guests can eat food and cake, and drink liquor. In any other circumstance that would be seen as madness but to the average couple this is an essential expenditure. Forget savings, college loan repayments, a down payment on a house, putting money towards a car, stock investments, or any number of other ways that money can be spent. Cake and punch for everyone!

Most couples and their families strain to put on this type of event. Even planning a smarter, more economically wise wedding takes tons of time and consideration, but couples working towards their dream wedding are totally consumed with all the details. They spend more and more cash they don’t have or at the very least shouldn’t be spending. When they start their marriage they start with little in their savings account because they spend so much on their wedding. Even if they have wealthy or generous friends who give financial gifts for the wedding, they still have 18-25 thousand less than they could have had before going on their mad spending spree. How about having a trimmed down wedding without the wild spending, receiving the same gifts, and going into your marriage with a much better financial picture?

If you plan on spending 20 grand on a wedding, why not budget for 10 grand instead and put the remaining money towards a down payment on your first home together? Or maybe upgrade and get a more reliable car? Do either of you have any debt? Well, don’t create more debt for yourself. Instead, begin to budget to work your way out of debt. Remember, his debt becomes your debt. Her debt becomes yours. Why not think of ways to ease your financial burdens instead of creating new ones.

There are all kinds of ways you could spend that kind of money if you do indeed have it available. If you’re thinking about getting married, or have a child who is, you have to decide whether cake, lavish rings, alcohol and a several-hour party is the best way to spend your funds. Most couples apparently decide it is. They also don’t think much beyond their wedding ceremony and their general compatibility together which is why so many marriages are in trouble before they even happen. Lavish, economically unwise weddings you can’t afford are a recipe for financial disaster and go to show how short-sighted and immature many couples are. Even for marriages that do last, wisdom does not seem to increase as is evidenced by our national love affair with credit, borrowing, living well above our means, and only being one or two paychecks from bankruptcy.

My bride to be and I have said no way to all of this. We’re going to go through a series of pre-martial counseling sessions. We’ve set a modest budget for a wedding, but we are determined to make it nice and enjoyable for everyone in attendance. But the main focus is not everyone else. The main point of this wedding is solemnizing our relationship before God and starting our lives together. Not spending thousands of dollars to feed people mediocre meals. Here’s how we are going about things:

My grandmother had a beautiful multiple-diamond ring she wanted one of her grandchildren to have. That became her engagement ring. Not everyone will have free rings available to them or would want to use an "old" ring. That’s fine and understandable, but again, the same economic principals apply. Spend wisely. She loves the ring and it’s much better than anything I could afford. In regards to the actual wedding rings we are going to get two simple, but nice gold bands.

We’re going to have an 11:00AM wedding with a reception starting at 1 PM that will go till dinner time. We know a place a couple miles from the church where the organization is giving me an excellent deal on their business hall. The hall is new and very nice, though it’s not a traditional wedding hall. But so what. We’re providing our own food. We’re going to serve hors d’oeuvres, sandwiches, cake and beverages. No alcohol. We’ll have a DJ and maybe even a couple musicians I know playing music for entertainment. Her and her bridesmaids are making a lot of their own decorations. We’re not going to spend excessively on flowers. We’re going to have an amateur video made (how many of you ever watch your wedding video that you spent all that money on?). We’re going to talk to a couple amateur photographers we know who do a good job. Basically, we plan on saving a ton of money rather than going the "traditional route" and we don’t care what "traditional wedding etiquette" says we should or shouldn’t do. This way we can keep our 200–225 guests and not go broke in the process. Our budget? Not to exceed $7,000. And the way things are mapped out, after invitations, flowers, food, and all the rest, it’s very reasonable and obtainable. It will be a nice wedding, not tacky, but one that is cost-effective.

There are all kinds of other options available also. Be creative. Is having a reception that important to you? Perhaps just have a nice meal at your church. Maybe eloping would be more romantic. It all depends on your own personal tastes and circumstances. The important thing is just make sure you are both ready for marriage, know what it means to make a marriage work, have taken the necessary steps for planning, and begin by making a commitment of financial responsibility for your marriage.

You may think I’m being cheap. I think I’m being smart. The bottom line is that while I want a nice wedding for her, I’m more concerned about our lives together. I’m more concerned about what happens after the wedding ceremony and having a healthy, stable marriage with the girl that I love and want to share my life with. Could I afford to spend more money than we’ve budgeted? Sure. I just would rather invest that money in other ways, and we’ll still have a nice wedding day anyway.

Other couples should also maybe take a look at what they consider to be their dream weddings and see if what they desire is really affordable and smart money management. If not, maybe they should take another look at things. Besides, what is more important? Smart planning about spending your entire lives together? Or your fairy-tale wedding day that you can’t even afford?

The economic consequences for couples’ unwise planning and spending are disastrous both to them and society at large. By going the traditional route when they can’t afford it, many couples put unneeded strains on their families, who sometimes foot the bill. More often than not, however, the couple themselves are footing a large part of the bill themselves (or all of it), and need to learn a thing or two about smart investing, budgeting, and other economic essentials before they walk down the isle. Even more importantly, they need to spend less time planning their big party and more time learning about what it takes to make a marriage work.

In the end, Americans’ collective bad relational and financial decisions that start at (or even before) engagement pave the way to financial mismanagement during marriage, poor parenting skills, less happiness and satisfaction, and sky-high divorce rates. This affects the entire culture we live in. It’s time for everyone to grow up and make smart decisions indeed. The economic consequences for both the couple and society are too high to do otherwise.

May 18, 2005

Bill Barnwell [send him mail] is a pastor in Flushing, Michigan. He spent most of his undergraduate college career studying politics and government before feeling called to the ministry. He has completed a Master of Ministries degree and is currently working towards a Master of Arts in Theological Studies degree at Bethel College in Mishawka, Indiana.

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