Wal-Mart's RFID Tags: A Privacy Expert's View

Email Print
FacebookTwitterShare

 

 
 

Brandchannel’s
recent post
on Wal-Mart’s use of RFID tags for inventory control drew an interesting
response from a privacy expert.

Richard Raysman,
privacy and IP attorney for law firm Holland
& Knight
in New York, tells us that the tags, while initially
applied to inventory control, could become "a legitimate privacy
concern" when they become commonly used.

His reasoning:
"the tags can be matched to personal information. Once the
RFID technology is generally available, new applications will be
developed which could extend to personal information."

Raysman adds
that RFID technology can ultimately be used to track customers’
purchases via shopper loyalty/rewards programs.

Read
the rest of the article

August
11, 2010

Email Print
FacebookTwitterShare