Mark Cuban Would Like to Grab Facebook Photos for Facial Recognition

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by Robert Wenzel: Is
It Time to Leave America?



Dallas Mavericks owner Mark Cuban has
he has just invested in a company "that takes
video of an area and can tell you exactly how many people are in
the capture area at any given time."

"Its a
great for traffic patterns, security, and much more. We are posting
cameras in certain environments where anonymity is required, and
we don’t and won’t capture faces or anything that could
identify an individual. We will simply provide incredibly accurate
traffic information and patterns," he says.

After this
intro, Cuban flips 100% in announcement and starts talking about
"opt out mechanisms." You ask why is he talking about
"opt out mechanisms" when he starts out talking about
the anonymity his cameras assure? Good question.

It turns out
that Cuban’s plans shift 180 degrees from anonymity and what he
is really doing is eyeing everyone’s Facebook pic. Here’s more of
what he has just announced:

The next
extension is to install it in places where we can add facial recognition
software. So rather than someone checking in to a specific application,
we would already know you are there.

Of course
there would have to be “opt out” mechanisms. Of course
there would be a battle over whether or not a store or venue should
be “opt in” vs automated recognition, but that’s
not a software issue. The reality is that its solves “the
path of least resistance” issue with check-ins for location-based
software. Individuals never do any of the work. The store/host
recognizes you are there and rewards you for allowing your identity
and information to be captured and linked. If Amazon can “welcome
us back” and offer us personalized specials, why shouldnt
[sic] brick and mortar establishments?

the rest of the article

20, 2010

Economic Policy Journal

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