Character Matters

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If there is
one overriding message you can take from reading The
Golden Rule: Safe Strategies of Sage Investors
, a book I
put together, it is this: As an investor or a saver, it is
critical for you to realize that "who" you rely on for
advice to purchase gold is as important as your decision to own
gold. But why own gold in the first place? I could name a dozen
reasons but the main one is because gold is money. Especially now,
with Wall Street morally bankrupt and actively colluding with the
federal government, you have to think of gold as wealth insurance
that will protect you from the economic catastrophe resulting from
this "merger."

The book contains
contributions from 24 leading experts on gold including insights
from Congressman Ron Paul, investment newsletter publishing phenomena
Bill Bonner, and NY Times best-selling authors Peter Schiff,
Doug Casey, and Addison Wiggin. There are also contributions from
less well-known individuals, all of whom are involved with gold
at some level and who are every bit as honest and conscientious
as their more famous peers.

"I have
been around the u2018hard money camp' for almost 30 years, and know
almost all of the writers in this book, often for decades"
says John Mauldin, President of Millennium Wave Investors whose
weekly newsletter is read by over 1,500,000 readers. "I have
learned from them, and now you can reap the accumulated wisdom of
many years of these masters of the gold markets." In fact,
all of the contributors to the book were selected by me because
I believe them to be persons of character. What do I mean by character?

the Greek philosopher, tells us that there are two different kinds
of human excellences, excellences of thought and excellences of
character. His phrase for excellences of character — ê
thikai aretai — is usually translated as moral virtue or moral
excellence. Although I firmly believe that the information on gold
written by the sage investors in this book could not be timelier
or more valuable, what really puts an exclamation point behind their
words is that these are all experts who are imbued with excellences
of character, experts you can trust.

Wall Street
is supposed to be stuffed with hundreds of thousands of brokers,
financial planners, and analysts who exhibit excellences of thought.
I think some individual brokers and investment advisors may have
sincerely believed the DJIA was on its way to 40,000, that housing
prices would never fall, and that gold is a barbaric relic whose
usefulness has passed. But that wasn't sound thinking that was cheerleading.

As the current
economic crisis shows, critical thinking has either been lost or
was never on Wall Street to begin with. Wall Street and the federal
government want you to believe that no one could have foreseen the
latest economic downturn. Even if you give Wall Street the benefit
of doubt and make the assumption that it is a bastion of sound and
rational thinking, how can you explain that ninety-nine percent
of them missed calling this latest recession?

I think a far,
far bigger problem is that they lack moral virtue or moral excellence.
At least institutionally. Maybe as individuals in a personal setting,
away from their Wall Street jobs, they are all trustworthy folks.
But the Wall Street game is like a crooked casino and all those
brokers and analysts are working for the house. If they were being
honest with themselves and were true people of integrity, they would
quit their jobs. Let's face it, Wall Street as an institution is
morally bankrupt.

There were
a few individuals who not only saw this economic crisis coming,
but who also sounded the alarm every chance they had, and more importantly,
are now sounding the alarm even more loudly than before. Those few
individuals include every contributor in my book, all of whom are
on record in one form or another in not only calling attention to
the imbalances in an over-leveraged economy but advocating the purchase
of gold as wealth insurance. According to renowned contrarian investor
Marc Faber, publisher of the widely read Gloom, Doom and Boom
Report, "The Golden Rule contains serious analysis
and arguments why every saver should hold some of his or her cash
and assets in physical gold and gold related investments."
Every contributor recognized the role gold played in the economy
and the world at large, so it wasn't like every analyst and advisor
was blindsided.

There are also
a few brokers and analysts who are not complicit in the fraud called
Wall Street. For instance, when I was a stockbroker I never claimed
to be one of the most knowledgeable and experienced brokers in the
United States dealing with small-capitalized gold-mining stocks,
whose professional contacts are second to none, and who could be
trusted completely. But I do describe my broker that way. I don't
claim to be one of best gold-mining stock analysts in the world,
but I know several who are and their contributions are included
in the book.

I'm also familiar
with several innovative ways to physically own gold, and several
of the sage individuals introduced in The Golden Rule discuss
perfectly legal and safe strategies to own gold outside your home
country if that's what you desire. Additionally, my experience and
knowledge regarding buying gold bullion and gold coins as well as
numismatic coins is relatively new while several of the sage individuals
to whom I refer you to have decades of experience in these areas.
It's not just their experience that sets all these individuals apart,
it's the fact that they can be trusted to offer the best advice
possible — for you.

“If there’s
one thing American investors need to know more about, it is gold,"
says Charles Goyette, author of the NY Times best seller,
Dollar Meltdown
. "They can either learn about it now
– ahead of the curve – or later from the school of
hard-knocks.  Jim Gibbons thinks now is better and has done
a great job gathering some of the industry’s most knowledgeable
experts together in one highly informative, full-spectrum package.” 

I'd like to
think that the contributors to The Golden Rule personify
what it means to have good character. And there is some symmetry
in that because gold is all about character. For thousands of years
gold has been sound money. Money you can trust.

Gibbons [send him
] is a serial entrepreneur having physically built a 12-room
country inn, wrote screenplays for a number of years, built a business
selling ivory, wrote and published a book on fire prevention, and
most recently, founded and now runs a company to farm geoduck clams
for export to China.

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