The Public Relations Machine for the Vaccine Complex

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One hard lesson
we should have learned after Wall Street’s collapse and the
government’s handling of the bailout is that there is no reason,
whatsoever, for us to sacrifice our good faith and trust in former
bankers who now run the Treasury and Federal Reserve. And now as
the flu season gets ready to kick off amidst much fanfare and predictions
of doom due to a new H1N1 influenza virus, there is emerging sufficient
information to raise very serious doubts whether our nation’s
health authorities are truly serving the public health instead of
commercial interests.

If the flu
season goes according to schedule, the vaccine industrial complex
will be poised to join Wall Street for record year rip-off profits.
We will also likely witness huge Pharma executive bonuses and perhaps
gold-plated toilets. Even if the CDC statisticians’ crystal
ball used to forecast rampant swine flu infections turns into a
complete bust – which would only be one more added to many
other failed flu predictions back to 1976 – it will nevertheless
be a very profitable failure as was the economic collapse for the
banking cartel. The vaccine industry has now received orders in
the range of 3 billion doses during the course of the coming flu
season. The World Health Organization would like to vaccinate two
thirds (4 billion) of the global community, and the US alone is
spending $2 billion to stockpile the nation with upwards to 250
million doses.

In the US,
such profits could never be accomplished without a dynamic, marketing
initiative to convince Americans that vaccines will keep them protected
and alive. And what better public relations machine for the vaccine
complex, and all its supporters in health insurance and professional
medical institutions, than our very own Centers for Disease Control
and the Department of Health and Human Services. Even better, our
tax dollars are there to pay for it all. We pay for the comfort
in knowing that the CDC’s disinformation campaign will continue
to scare us over the major networks and the New York Times. We can
also assure vaccine makers that once and for all they are protected
from liability in the event of serious flu vaccine injuries.

the government has a lot of vaccine vials to distribute, therefore,
the CDC needs to sustain the fiction of numerous elderly dying in
nursing homes, unvaccinated pregnant moms and children facing life
threatening complications, and scores of sick and dead burnt into
our national subconscious. It is all part of the CDC’s script
to get citizens rushing to their doctors and Wal-Marts to be vaccinated.

Peter Doshi,
while at Harvard in the mid-2000s, published a devastating study
in the British Medical Journal that systematically unveils the flawed
predictive science used to publicize our health agencies’ influenza
statistics and mortality rates. His analysis shook up enough health
authorities to warrant twelve scientists from the CDC and National
Institutes of Health to unsuccessfully take him on. Now at MIT,
Doshi continues his analysis of a century’s worth of influenza
mortality data and government manipulation of influenza data, such
as the annual figure of 36,000 influenza deaths we hear and read
repeatedly.[1] Although this magical number was for all practical
purposes alchemically conjured up via mathematical modeling back
in 2003, it continues to be the most holy number in the CDC’s
PR vocabulary every flu season. Doshi draws the conclusion, published
in the American Journal of Public Health, that commercial interests
are playing the role of science in both industry and government.[2]

of the CDC’s cherry-picked science and a growing anti-vaccination
community are just some of the obstacles health authorities face.
Therefore, no public relations strategy can have a solid multimedia
punch on American citizens without opinion leaders serving as the
gnomes for the vaccine complex and our heavily invested government
health agencies, which are about to be buried in millions of purchased
vaccine vials eager for distribution. This effort requires shock
troopers, such as the pro-vaccine prophet Dr. Paul Offit, the creator
of the rotavirus vaccine and a staunch critic against any scientist
who discovers an association between vaccines and severe neurological
disorders. Dr. Offit is on record for an audacious comment that
children can tolerate 100,000 vaccinations (yes, you read that number

However, during
this particular flu season, government health officials’ may
have a more difficult time convincing Americans to be vaccinated
for swine flu if recent polls are reliable indicators. The latest
Consumers Union poll released on September 30 shows almost two-thirds
of parents will withhold vaccinating their children; fifty percent
of respondents’ rationale is that the vaccine has not been
tested thoroughly for safety.[4] A poll of pregnant mothers conducted
by the internet parent support group indicates women
are turning more suspicious about the flu vaccine’s true efficacy
and safety. The survey of 1500 respondents found only 6 percent
of pregnant women “definitely” taking the shot, while
48 percent said they “definitely” wouldn’t. A parallel
poll revealed only 5 percent would definitely vaccinate their children.[5]
A more recent San Francisco Chronicle survey finds 54 percent saying
the H1N1 flu is nothing to be worried about.[6]

A separate
study conducted by Harvard’s School of Public Health showed
that among the 41 percent who would not get the shot, 44 percent
of parents are uncertain they would allow their children to receive
it. Aside from many who expressed a fear of the vaccine’s side
effects, the poll found 31 percent expressing a distrust in our
public health officials providing accurate information on vaccine
safety.[7] Therefore, expect an aggressive government public relations
campaign during the coming weeks and even months, while our tax
dollars are spent on 250 million shots that independent epidemiological
evidence is showing may be ineffective at best, and dangerous at

European polls
indicate that our neighbors on the other side of the great pond
are less nervous about the H1N1 strain’s severity and far more
suspicious towards health officials’ rationale for hyping dire
warnings of swine flu’s dangers. In France, Le Figaro conducted
a poll of 12,050 people showing 69 percent will refuse the vaccination.
In a separate French survey, one third of 4,752 doctors, nurses
and healthcare workers surveyed would not be inoculated.[8] Twenty-nine
percent of Germans surveyed said they would refuse it “under
any circumstance” and an additional 33 percent would likely
refuse it. In the region of Bavaria and Baden Wurttemburg, only
10 percent of those polled said they would submit their arms to
injection. In the UK, a couple polls reported in the Daily Mail
last August, showed half of family physicians and a third of UK
nurses do not want the swine flu vaccination. Seventy-one percent
do not believe the vaccine has been tested enough for safety and
the swine flu is much milder than health authorities are saying.

During the
course of the CDC’s media war to push forward the vaccine industry’s
greed for profit, science and reflective caution are being sacrificed.
An important peer-reviewed study appearing in the June 2009 issue
of Toxicological and Environmental Chemistry shows a causal relationship
between the amounts of ethylmercury (thimerosal) found in inoculations
for infants, when administered to monkeys, and cellular toxicity
resulting in mitochondrial dysfunction, impaired oxidative reduction
activity and degeneration and death in neuronal and fetal cells.[9]
These are all indicative signs found in some ASD. But health officials
prefer to ignore such results. For the future health of American
children, the study’s findings arrive at a bad time when a
recent Harvard study now reports autistic spectrum disorders (ASD)
has risen to 1 in 91 people compared to the earlier 1 in 150 estimate.
But since the study was sponsored by the CDC, the press release
makes no indication that just maybe the over-vaccination of children
with dozens of injections by the age of 5 years might be a causal
factor behind this national epidemic of ASD and other neurological

During the
course of interviewing many parents of autistic children for our
documentaries Vaccine
and Autism: Made in the USA, the personal
stories we filmed repeatedly were that of a once perfectly healthy
and joyful child who, shortly after a vaccination or a series of
injections, simply vanished from normality. However, national health
policy today seems to have almost legislated by divine decree that
there is no relationship between vaccine ingredients and autism.
Besides, further independent research and first-hand personal stories
would only interfere with the propaganda machine and the CDC’s
“Seven Step Recipe for Generating Interest In, and Demand for,
Flu Vaccination.”

Peter Doshi
first brought public attention to the CDC’s PR influenza strategy
known as the Seven Step Recipe. Glen Nowak, now the Director of
the CDC’s Media Relations, outlined a concise public relations
template while serving as the communications spokesperson for the
National Immunization Program. Speaking at the 2004 National Influenza
Vaccine Summit, he presented the CDC’s seven steps. After a
careful review of Nowak’s Powerpoint presentation we discover
a very detailed and concerted PR and multimedia campaign that includes
the following (quotes are from CDC’s materials):

  • To encourage
    the belief that influenza infection can “occur among people
    for whom influenza is not generally perceived to cause serious
    complications (e.g., children, healthy adults, healthy seniors).”
    In other words, promote flu vaccination to those who don’t
    really need it.
  • In order
    to “foster the demand for flu vaccinations” the CDC
    should target “medical experts and public health authorities
    publicly (e.g., via media) [to] state concern and alarm (and predict
    dire outcomes) – and urge influenza vaccination.”
  • By focusing
    on the message of dire health threats and human casualties upon
    those who don’t really need to be vaccinated, the CDC will
    reach its milestone of “framing of the flu season in terms
    that motivate behavior (e.g., as “very severe,” “more
    severe than last or past years,” “deadly”).”
  • Throughout
    the flu season, the campaign would continue issuing reports “from
    health officials and media” to emphasize that “influenza
    is causing severe illness and/or affecting lots of people –
    helping foster the perception that many people are susceptible
    to a bad case of influenza.”
  • Of course,
    no marketing strategy is thorough without images. Ergo another
    ingredient in the recipe is to use “visible/tangible examples
    of the seriousness of the illness (e.g., pictures of children,
    families of those affected coming forward) and people getting
    vaccinated (the first to motivate, the latter to reinforce).”

The CDC’s
“key points” indicate we are now in that critical timeframe
for the CDC to distribute materials to “a variety of partners.”
This includes aggressively disseminating all medical reports, studies
and PR spins to the soporific media and corporate-funded medical
associations to support the government’s mass vaccination efforts.
Come November, we will begin to see reports on “pediatric deaths”
due to influenza – although Dr. Martin Meltzer, a CDC expert
in health economics, has stated “almost nobody dies of the
flu” and “deaths [are] associated with flu, but not necessarily
caused by flu.”[10] Apparently, the folks over in the various
CDC departments and our different federal health agencies don’t
communicate with each other very well.

So why should
our tax dollars go towards fabricating and/or ignoring science in
order to vaccinate Americans? Nowak publicly stated the CDC’s
reasons on National Public Radio, “… the manufacturers
were telling us that they weren’t receiving a lot of orders
for vaccine for use in November or even December … It really
did look like we [CDC] needed to do something to encourage people
to get a flu shot.[11]

At this moment,
we are witnessing a steady flow press releases and articles in the
media to convert Americans to the wisdom of national health vaccination
policy. The National Institute of Allergy and Infectious Diseases
(NIAID) has issued preliminary positive results from an uncompleted
clinical trial testing the H1N1 vaccine on children and young people
between 6 months and 17 years of age. The fact that the entire study
only enrolled 70 individuals covering this age range should alone
raise red flags about any reliable conclusions after the study is
completed. Moreover, the study is specifically designed for measuring
the necessary immune response to protect youth from the swine flu.
It is not a safety study. We usually expect that sound scientific
ethics demand clinical trials to be reported after a final analysis
of research data, however, the CDC’s Seven Step Recipe is not
concerned with scientific facts, or rigorous research protocol.
It is simply part of the PR game plan to get people vaccinated and
to do it fast.

Donald McNeil,
a shill for the vaccine complex writing for the New York Times has
printed two recent articles aligned with CDC propaganda. He quotes
Dr. Jay Butler, chief of the swine flu vaccine task force at the
CDC in order to relieve fears about flu vaccine adverse effects,
especially to pregnant women. Dr. Butler said, “There are about
2,400 miscarriages a day in the US. You’ll see things that
would have happened anyway. But the vaccine doesn’t cause miscarriages.
It also doesn’t cause auto accidents, but they happen.”[12]
I hope that is reassuring to all those expectant mothers across
the country, especially since none of the approved H1N1 vaccines
have undergone rigorous clinical safety trials on pregnant women
or the potential adverse effects of mercury-laced vaccines and other
ingredients, such as spermacide, detergent and cosmetics, on the
developing fetus. Germany on the other hand announced it is now
taking preventative measures. Agreeing that the verdict on ethylmercury
and squalene safety for children is unsettled, Germany is requiring
the vaccine industry to return to their plants and provide adjuvant-
and mercury preservative-free vaccine lots.

more recent article in October 7th’s New York Times should
be read alongside the Seven Step Recipe for a clear visual unfolding
of the CDC’s PR strategy in action. McNeil downplays the growing
medical realization that the swine flu is in all likelihood much
milder than seasonal flu in order to convince us to roll up our
sleeves. Following the CDC script, we see the picture of little
3-year-old Clayton being vaccinated, while McNeill compares the
swine flu death of an 18-year-old Tibetan woman in China with a
story of joyful young Brandon and his 9-year-old sister gleefully
surrendering their nostrils for a blast of live-attenuated H1N1

While finalizing
this article, Peter Doshi replied to an email and drew attention
to an event in his Harper’s article that should force us to
pause before rolling up our sleeves. Briefly, the 2004 flu season
was a debacle for the vaccine complex and federal health officials
after 50 million doses of flu vaccine promised by Chiron Corporation
were made unavailable, therefore, putting the health industry into
a panic. In order to lessen the frenzy previously stirred by its
public fear tactics, the CDC downgraded the flu’s urgency to
“an annoying illness”, and “stressed the protective
benefits of regular hand washing.”[14]

Now that is
a national policy I can support. I would much prefer the CDC funding
Americans’ soap bills to ward off an uncertain swine flu pandemic
rather than using taxes for unsubstantiated threats from the CDC’s
national vaccine marketing campaign.


  1. Doshi,
    Peter. “Viral Marketing: The Selling of the Flu Vaccine.”
    Harpers Magazine. March. 2006.
  2. “MIT
    grad student’s study challenges notions of pandemic flu”
    MIT Tech Talk. April 16, 2008.
  3. Kalb, Claudia.
    “Stomping through a medical minefield” Newsweek. October
    25, 2008.
  4. “Majority
    of US parents wary of H1N1 vaccine: poll” Reuters Health.
    October 1, 2009.
  6. Allday,
    Erin. “Swine flu draws a shrug, field poll shows.” SF
    Gate. October 6, 2009.
  7. “Just
    40 percent of adults ‘absolutely certain’ they will
    get H1N1 vaccine, survey finds” Science Daily. October 2,
  8. “Grippe
    A: des blouses blanches anti-vaccin” SFR, France. September
    18, 2009,115335
  9. Geier D,
    King P, Geier M. “Mitochondrial dysfunction, impaired oxidative-reduction
    activity, degeneration, and death in human neuronal and fetal
    cells induced by low level exposure to thimerosal and other metal
    compounds.” Toxicology and Environmental Chemistry. Volume
    91, Issue 4, June 2009.
  10. Manning,
    Anita. “Study: Annual flu death toll could be overstated.”
    USA Today. December 11, 2005.
  11. Doshi, Peter.
    “Are US flu death figures more PR than science?” BMJ
    2005; 331:1412 (10 December)
  12. McNeil,
    Donald. “Don’t blame flu shots for all ills, officials
    say” New York Times. September 28, 2009.
  13. McNeil,
    Donald. “Swine flu vaccinations start as officials attack
    myths.” New York Times. October 7, 2009.
  14. Doshi, Peter.
    “Viral Marketing: The Selling of the Flu Vaccine.” Harpers
    Magazine. March. 2006.

This article
originally appeared on

19, 2009

Gale is the Executive Producer of the Progressive
Radio Network
and a former Senior Research Analyst in the genomic
industry. Dr. Gary Null is the host of the nation’s longest
running public radio program on nutrition and natural health and
a multi-award-winning director of progressive documentary films,
including Vaccine Nation and Autism: Made in the USA.

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