Beer Goggles Idea Is a Myth, Claim Scientists

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A
study found that alcohol actually has the opposite effect and made
men see women as less attractive.

Drink also
makes no difference to a man’s ability to guess a woman’s age, the
research found.

Scientists
asked a group of 240 men and women in bars and cafes to look at
photos of women and comment on their age and attractiveness.

Half the participants
used in the experiment had consumed alcoholic drinks, with effects
rated as "relaxed and benign", "blunted and disinhibited",
"boisterous and over-expressive", and "unambiguously
drunk".

Some of the
pictures of 10 young women aged 17 were digitally altered to make
them appear younger or older. Make-up was also applied digitally
to a number of images.

The findings
showed that alcohol reduced the ability of women to guess the age
of the photo models, but not men.

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the rest of the article

April
23, 2009

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