Doughnuts Join List of Nutritious Food

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Companies
will be able to claim custard tarts, sausage rolls and even doughnuts
are healthy foods under a European crackdown on junkfood advertising,
campaigners complained yesterday.

All three fatty
foods would pass proposed European Commission thresholds for products
which can be marketed as healthy or nutritious, according to Cancer
Research, the National Heart Foundation and Which?. They demanded
the Health Secretary Alan Milburn oppose the crackdown, which they
warned would weaken the fight against obesity.

When the Health
Claims Regulation was passed three years ago, the EC said: "Only
products offering genuine health or nutritional benefits will be
allowed to refer to them on their labels." However the new
definitions of unhealthy food announced by Brussels were far weaker
than the nutrient profiling model developed by the Food Standards
Agency. All of the EC’s thresholds for categories such as biscuits,
meat-based products and breakfast cereals would be given amber or
red signs under the FSA’s traffic light labelling scheme.

Which? blamed
EU states protecting such traditional food as salty German bread
for diluting the legislation.

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April
25, 2009

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