You have money
lying unused in the ATM in between your ears. In this report, I’m
going to show you how to make some withdrawals.
You know how
to do things. You have learned this over many years. But you don’t
give a lot of thought to the things you know how to do that others
would like to learn how to do.
If you can
show people how to do them, you can make money. You may make money
directly by selling the information. Or you can give it away, thereby
creating trust and respect for what you know. This can later be
converted into money.
Think of teachers
in the public schools. The things they know! Yet they sell this
information year by year, class by class, to one school district.
What if they sold this information to the general public?
If you can
teach math, or auto repair, or cooking, or almost anything else,
you can find buyers. You can create a side business that will support
you in your retirement, so called. Do it in your spare time.
One of the
ways to do this is to start producing home-made, low-budget or no-budget
If you doubt
the marketing power of homemade videos, consider the investment
YouTube. Two guys under age 30 started YouTube with no money a year
and a half ago. They just wanted a way to post their own home-made
videos on-line. Google just bought their venture for $1.6 billion.
started a similar video posting service. But YouTube’s approach
was more open and it drew far more traffic. Google wisely ponied
up a little spare cash and bought its superior rival. "If you
can’t beat u2018em, buy u2018em!"
I will show
you in this issue how you, too, can cash in. I plan to do so early
next year and from then on. In fact, I have revised a plan I have
been working on for 45 years in light of this new technology. I
take it very seriously.
I had wondered
how the developers paid for the bandwidth costs. Videos take a lot
of bandwidth. The developers went to a venture capital firm, Sequoia
Capital, which put up $11.5 million, November to April. Sequoia’s
share of the deal: $495 million. Not a bad return on investment
in less than one year!
backed Apple, Cisco, Oracle, Yahoo, and Google. Here
are the details.
obviously. They saw what the next wave is: video. They were right.
You can ride
the wave for practically no money.
You can even
do it for no money.
DIRT CHEAP TO GET STARTED
The great thing
about video on-line is how cheap it is to get started. Basically,
If you have
a web site ($4/month: www.1and1.com),
all you need to do is upload your video to YouTube. Then you use
the code that is automatically created by YouTube in what is called
the Embed box. Copy and paste this code to your web page. Presto!
You get the YouTube screen right on your page.
Take a look
at the page I wrote in March on the kid with the guitar. This video
gets about 40,000 hits per day, day after day, and has for months.
But I didn’t use the Embed option in March. Either it wasn’t there
or else I did not know what it was. Now I have used it. My page
looks great! See
If you click
the Play button in the middle of the image [ > ], the video plays
on my page. If you click on the image outside the Play button, this
takes you to the YouTube site. You still see the video. They don’t
miss a trick.
for the video’s bandwidth. It costs you nothing. A video adds value
to your site.
The Web is
great for distributing how-to videos. A friend of mine has created
an entire Web site of how-to videos. Take
He hires real
experts in a dozen fields to produce handy videos on specific topics.
He pays them a little money for a series — not much, but something.
They can promote their services on-screen. They can also link their
videos on their own Web sites. It works exactly as YouTube does:
there is an Embed code to copy & paste on a page.
If you own
a camcorder, you can get started today. It’s best to have one that
allows you to hook up a $25 lavaliere microphone. This dramatically
increases the perceived quality of the recording. You also need
a cheap tripod.
But what if
you don’t own a camcorder? Don’t worry. You can create a useful
video in a few minutes with a screen-capture program.
What is a screen-capture
program? It is a piece of software that lets you create a video
of whatever is on your computer’s screen. You can move your cursor
anywhere on the screen to point to this or that. You can also narrate
Here is a great
example of how a screen capture program works. The video was created
by Bill Myers,
Mr. Guerilla Video himself. He offers ten tips on how to use
this technology. He uses Camtasia, an excellent program that costs
several hundred dollars. But you can download a very good screen
capture program for free. First, however, see how this technology
works. As you view the presentation, think: "How could I apply
this technology in my business? My church? My service organization?"
Once you have
seen this technology in action, you ought to be able to figure many
ways to use it. You can include a low-key sales pitch during your
narration. You can add a screen at the end that tells viewers their
next action step. If you provide useful information, people will
find out about your video. Word of mouse will then take over.
I have located
a very good screen-capture program that you can download and start
learning in just a few minutes. It does the basics, and it does
them well. Try it. Get competent using it.
You will figure
out new ways to use it as you practice. If you get really good at
using it, you can buy Camtasia. But it’s better to get started with
a minimal tool than to pay hundreds of dollars for the best tool,
and then never use it. Go here.
Put the program
on a CD-ROM. This would make a great Christmas sock present for
a digitally skilled relative.
By now, you
know the reality of the Social Security/Medicare program. It is
What are you
going to do about this?
answer is "work longer."
As most people
get older, they get tired. I think this has more to do with getting
bored than physically decline. Warren Buffett isn’t tired. He surely
isn’t bored. Yet he’s 76.
There are old
people out there who make a few dollars an hour as Wal-Mart greeters.
They must have much stronger feet than I do.
selling your physical strength, which becomes more difficult as
you age, sell your experience. You have a lifetime of trial and
error in your head.
It is becoming
easy for people with experience to sell it. There is the Web. There
is guerilla video. There is the DVD disk. You can convert experience
into digits and then sell the digits.
You can convert
experience into digits and give the digits away. If you know how
to position yourself, this lets you convert digitized experience
into trust. People will buy specific advice from people they trust.
Trust me. They do.
Are you converting
after-job time into future income streams? Are you seeking ways
to transition from your present career to your post-gold watch career?
Have you ever
sat down and watched "About Schmidt"? Talk about depressing!
Here is a guy who labored in obscurity all his life. He retires.
To what? He wants to be useful, but he is disposed of by his company
almost as it disposes of the papers he filed over the decades.
Yet the movie
can be motivational. It warns us: Don’t wait until the gold-plated
watch dinner to make plans for your transition.
who work with their brains, the World Wide Web offers hope. But
now, because of YouTube, the Web offers equal hope for people who
work with their hands.
On this let
me quote the author of Proverbs:
maketh the heart sick: but when the desire cometh, it is a tree
of life (Proverbs 13:12).
There is a
role for a Wal-Mart greeter. I hope it is not my role. I don’t have
the feet for it.
What is your
role today? What would you like your role to be after the retirement
dinner — the dinner where they say, "We’ll sure miss you!"
and think to themselves, "There’s a job opening that should
have been made available 15 years ago"?
own job opening.
to clear your path.
When it comes
to computer screens, we have revised the old phrase — "Don’t
just sit there. Do something." — to:
sit there. Do something."
are sitting there. What do you intend to do?
What is your